Replicating the AdWords API CRITERIA_PERFORMANCE_REPORT Using the Ads API

[John Kushmerick]

Hi,

We have been using the AdWords API for several years now and are looking to transition to the Ads API, since there are no new versions of the AdWords API being released. One of the big issues that we are running into is that there doesn't seem to be a straightforward way to replicate the AdWords CRITERIA_PERFORMANCE_REPORT, because the Ads API doesn't appear to allow you to make a request that would return performance data for all of the Criterion Types for the various Campaign Types. From what I can gather, the only feasible option would be to setup separate requests that are configured for each of the different Criterion Types that can be used, and then aggregated the data from all of the requests together. Is there a better way to get performance data for all Criterion Types and their respective Criterion ID's and Values?

Thanks in advance for any help you can provide.

Best,

John

[googleadsapi...@google.com]

Hi John,

Unfortunately, there is no direct report for the Criteria Performance Report in the Google Ads API. The steps you mentioned are correct. Results would be more accurate for each criterion if the reports were generated on separate resources (keyword_view, age_range_view, etc). I am afraid there is no workaround solution to get the Criteria Performance Report in the Google Ads API.

Regards,

Dannison

Google Ads API Team

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[John Kushmerick]

Thanks for the info, Dannison - unfortunately, that's what I figured the case would be!

Is there a list somewhere, or would you be able to provide a list of the different resources & key fields for each that would be needed to cover all Criterion Types that the AdWords Criteria Performance Report was returning? I think it would just be the Criterion that are biddable (i.e. not Criterion like Device that are used as bid modifiers). Basically, I need to get a dataset that has the most granular targeting Criterion (i.e. Keywords for Text Ads, Product Targets for Shopping, Placements / Webpages for Display Ads, etc...) along with performance metrics. However, I don't want Criterion such as Geographic Locations that were used to restrict the locations where a given ad can be shown. 

I was looking at the AdWords API documentation on Criterion Types (https://developers.google.com/adwords/api/docs/reference/v201809/AdGroupCriterionService.Criterion.Type) and also the docs on Targeting Types (https://developers.google.com/adwords/api/docs/appendix/targetingtypes), but I'm still not clear on which Criterion Types I would need to account for. Is there something I'm missing?

Thanks for your help,

John

[googleadsapi...@google.com]

Hi John,

Sorry for the delayed response. You may refer to this migration guide to see the equivalent reports of the AdWords API to the Google Ads API. Take note that not all criteria types are supported for reporting in the Google Ads API.

Let me know if you have further clarifications.

Regards,

Dannison

Google Ads API Team

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[Igor Markovic]

Hello, 

seeing how this question is a few years old now I wanted to ask whether the answer is still up to date?
I didn't test my assumption yet, but reading the documentation it seems to me that campaign_audience_view combined with campaign_criterion and ad_group_audience_view combined with ad_group_criterion should cover it (for most part at least). Or am I missing something?

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[Google Ads API Forum Advisor]

Hello there,

Thanks for reaching out to the Google Ads API support. Yes, that's pretty much it.

• A campaign audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated by campaign and audience criterion. This view only includes audiences attached at the campaign level.
• An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.

Let me know if you have any more questions.

Best regards,

Jakeia Sabrina Google Ads API Team

 

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