Adwords API data does not match Adwords UI data

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odonne...@dreamagility.com

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Dec 6, 2017, 4:29:36 PM12/6/17
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Hi guys,

I'm downloading some reports to be used in an application I'm building but have noticed that the number of clicks associated with a search term in the UI are often higher than the number of clicks associated with the search term during the same time period.

The AWQL query being used is as follows:

"SELECT CampaignId, AdGroupId, Query, Clicks, Conversions, QueryTargetingStatus, KeywordId 
 FROM SEARCH_QUERY_PERFORMANCE_REPORT
 WHERE Conversions < 1 AND 
 Clicks != 0 
 DURING LAST_30_DAYS"

And my date range is currently set to "30 days up to today"

As an example one of our search terms is showing as having 60 clicks in the UI but 52 in the report.

Could you please explain the reason behind the discrepancy?

Peter Oliquino

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Dec 7, 2017, 2:23:30 AM12/7/17
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Hi Emma,

In order to better investigate your issue, could you send to me your clientCustomerId and the complete screenshot of the AdWords UI report? You may reply using the Reply privately to author option.

Thanks and regards,
Peter
AdWords API Team

odonne...@dreamagility.com

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Dec 11, 2017, 11:03:41 AM12/11/17
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Hey Peter,

Still waiting to hear back from you on this - just a gentle reminder :)
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