Adwords' CRITERIA_PERFORMANCE_REPORT mapping in Google Ads API

[micha...@openslate.com]

Hi,

We're in the process of migrating from Adwords API to Google Ads API. One issue we had was mapping the CRITERIA_PERFORMANCE_REPORT query to its equivalent in Google Ads query. Here's a sample query we run in AWQL:

SELECT ActiveViewViewability, AverageCpm, AverageCpv, Cost, Impressions, VideoQuartile25Rate, VideoQuartile50Rate, VideoQuartile75Rate, VideoQuartile100Rate, VideoViewRate, VideoViews
FROM CRITERIA_PERFORMANCE_REPORT
WHERE CriteriaType='YOUTUBE_CHANNEL' AND AdGroupId=61856865793

This is our best guess at the equivalent query in Google Ads:

SELECT metrics.active_view_viewability, metrics.average_cpm, metrics.average_cpv, metrics.cost_micros, metrics.impressions, metrics.video_quartile_25_rate, metrics.video_quartile_50_rate, metrics.video_quartile_75_rate, metrics.video_quartile_100_rate, metrics.video_view_rate, metrics.video_views
FROM ad_group_audience_view
WHERE ad_group_criterion.type='YOUTUBE_CHANNEL'
        AND ad_group.id=61856865793

However, the original AWQL returns around 3800 rows, but the new GAQL query returns 0 rows. Can you confirm that this is indeed the correct mapping? Thanks in advance.

Best,

Michael Xue

[googleadsapi...@google.com]

Hi Michael,

Thank you for reaching out. Unfortunately, The CRITERIA_PERFORMANCE_REPORT from AdWords API has no exact equivalent in Google Ads API. For your concern about the GAQL returning 0 rows as opposed to the AWQL returning 3800 rows, I would need to check this with the team. I will get back to you as soon as we gather all the information needed to help you with this concern.

Regards,

Dave Paurillo

Google Ads API Team

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[micha...@openslate.com]

Hi Dave,

Anash was able to provide me with the following answer, and it works!

YOUTUBE_CHANNEL is a placement criterion, so managed_placement_view should give you the data you need. The following query should work.

SELECT metrics.active_view_viewability, metrics.average_cpm, " +

                "metrics.average_cpv, metrics.cost_micros, metrics.impressions, " +

                "metrics.video_quartile_25_rate, metrics.video_quartile_50_rate, " +

                "metrics.video_quartile_75_rate, metrics.video_quartile_100_rate, " +

                "metrics.video_view_rate, metrics.video_views FROM managed_placement_view " +

                "WHERE ad_group_criterion.type = 'YOUTUBE_CHANNEL' and ad_group.id = 61856865793

Best,

Michael Xue