combining Merchant Center and Adwords data

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Gratas Solutions

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Oct 27, 2017, 10:25:54 AM10/27/17
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Hello there,

I have a question on Adwords Shopping campaigns. 

I created a Google Merchant Center, verified my domain and uploaded some products.
Then linked this with Adwords. All seems working but I am trying to fetch product information with Adwords API and then match it with the data on Merchant Center so that I can get image URLs, prices etc.


Merchant Center products have a offerId, how is it possible to link this with the data in Adwords API to these offerIds.

So far I was stuck, could not find how Adwords is connecting the products in Merchant Center and Adwords. 

Any lead would be appreciated.


Thank you!

Sreelakshmi Sasidharan (AdWords API Team)

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Oct 27, 2017, 2:33:52 PM10/27/17
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Hi, 

You can use the API to retrieve Shopping Performance Report, which provides shopping campaign statistics aggregated at the product (OfferId field) level. You will only be able to get the products which has some stats to report as OfferId field doesn't support zero impressions. Also, it is not possible to get product details like image URLs, prices of the products from AdWords. You will have to get this information from your Merchant Center account. If you need code sample on reports, you can check DownloadCriteriaReportWithSelector for a sample in Java. Samples in other languages can also be found here. Let me know if you have any additional questions. 

Thanks,
Sreelakshmi, AdWords API Team
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