Data Format for AdwordsUserListService

[Qian Huang]

Hi team,

We are uploading user list, and from https://developers.google.com/adwords/api/docs/reference/v201809/AdwordsUserListService.Member, there are several types are supported. 

I want to confirm with you which field could be hashed and which field must be unhashed.

Best Regards,

[Google Ads API Forum Advisor Prod]

Hi Qian,

Thank you for reaching out. The hashedEmail, hashedPhoneNumber and also the hashedFirstName and hashedLastName from AddressInfo object are the fields that need to be hashed. All other fields need not necessarily to be hashed.

Thanks and regards,
Xiaoming, Google Ads API Team

 

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[Qian Huang]

Hi Xiaoming,

Thanks for reply, about those fields which need not necessarily to be hashed(especially `userId`), does it mean I can send hashed/unhashed data? Or it is mandatory these data need to be unhashed?

Best Regards,

Qian

[Qian Huang]

Actually I asked this question since we have low audience match rate, so I am trying to verify we are sending correct data.

Another question is: 

from Audience Manager, I can see good match rate for type "Customer contact infromation", but for type "Mobile Device IDs"(i.e. android advertising id/IOS advertising id), the match rate is "--", and for "User IDs", the match rate is 0%. 

Is match rate not available for "Mobile Device IDs"?

Is match rate also not available for "User IDs"? Or I am sending incorrect data cause 0% match rate?

On Wednesday, June 17, 2020 at 9:12:56 AM UTC+8, Qian Huang wrote:

Hi Xiaoming,

Thanks for reply, about those fields which need not necessarily to be hashed(especially `userId`), does it mean I can send hashed/unhashed data? Or it is mandatory these data need to be unhashed?

Best Regards,

Qian

On Wednesday, June 17, 2020 at 2:22:02 AM UTC+8, adsapiforumadvisor wrote:

[Google Ads API Forum Advisor Prod]

Hi Qian,

Thank you for reaching out. Generally speaking, it wouldn’t matter if the userId is hashed or not hashed as it is not mandatory. But I would suggest you not to hash it since it is not required and if you do so it may lead to more complexity and could be the underlying cause for the 0% "User IDs" match rate. For the "Mobile Device IDs" match rate, you would need to contact the product team as the availability of this metric is a Google Ads UI related issue. You could log into your manager account and navigate to ? -> Get help to reach out to the product team.

Thanks and regards,
Xiaoming, Google Ads API Team

 

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