what is the importance of google ads conversions tracking?

[Naser Aslam]

I've implemented conversion tracking for my client's Google Ads, but I'm a bit unsure about its importance and practical uses. Can someone help me understand why conversion tracking matters and how it can benefit my client's advertising efforts? Your insights would be incredibly valuable!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your concern, I understand that you need information regarding conversion tracking.

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions. You can know which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

I would recommend you to check this Help Center article to know more About conversion tracking.


 

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Thanks,
 

Google Ads API Team