AVERAGE_CPC feedback

[dsole.tra...@gmail.com]

I have done a comparison between the keyword planner and the adwords api results. 

When you search the keyword "hola" (filtered with spain location) in keyword planner, you get the suggested bid: €0.46

But when you use the google adwords api (filtered with spain location), you get an average CPC of 309151 ~= 0.31$. With how many time is computed and why varies too much from the suggested bid?

[Sreelakshmi Sasidharan (AdWords API Team)]

Hello, 

Could you confirm if you were trying to get the RequestType.STATS using the TargetingIdeaService for "hola"? If so, in my testing, I see that the API is returning a average CPC 521866 which is $0.52. When testing this in the old view of the keyword planner, I am getting the suggested bid of $0.52 . Please see the SOAP logs and the screenshot for reference. The mapping of TargetingIdeaService to the keyword planner UI can be found here. Please note that the values from the UI and API would be comparable in most cases but it is not guaranteed to result in the same values. These results should be treated as an approximation. If this is not what you were looking for, could you share your SOAP logs and the screenshot of the UI? Please note that TargetingIdeaService returns dummy data if the request is made against a test account. 

Thanks,
Sreelakshmi, AdWords API Team

[dsole.tra...@gmail.com]

Hi Sreelakshmi,

Thanks, this is what i was looking, I did not specified the targetGoogleSearch parameter. Thanks for your time.

Kind regards,

David