Negative keywords for TrafficEstimatorService

[Mikhail Kamenev]

Hello!

I have question about wrong results of TrafficEstimatorService.

I sent two requests under the same account: first request conists of only one keyword "женская одежда купить" (it means "buy clothes for women"),

second one with the same keyword and one negative keyword "асфальт" (it means "asphalt");

This negative keywords don't have any relation with keyword, but the number of impressions for second request is lower on 40%.

When I use the UI, both requests have equal results.

Can anybody help me: what's wrond in my request with negative keyword (Request 2)?

Request 1:

<soapenv:Envelope xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/" xmlns:v20="https://adwords.google.com/api/adwords/o/v201509" xmlns:v201="https://adwords.google.com/api/adwords/cm/v201509">

<soapenv:Header>

<v20:RequestHeader>

<v201:clientCustomerId>**********</v201:clientCustomerId>

<v201:developerToken>**********</v201:developerToken>

</v20:RequestHeader>

</soapenv:Header>

<soapenv:Body>

<v20:get>

<v20:selector>

<v20:campaignEstimateRequests>

<v20:adGroupEstimateRequests><v20:keywordEstimateRequests>

<v20:keyword>

<v201:text>женская одежда купить</v201:text>

<v201:matchType>BROAD</v201:matchType>

</v20:keyword>

</v20:keywordEstimateRequests><v20:maxCpc>

<v201:ComparableValue.Type>Money</v201:ComparableValue.Type>

<v201:microAmount>3000000</v201:microAmount>

</v20:maxCpc>

</v20:adGroupEstimateRequests>

<v20:criteria xsi:type="v201:Location" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">

<v201:id>2643</v201:id>

<v201:Criterion.Type>LOCATION</v201:Criterion.Type>

</v20:criteria>

<v20:criteria xsi:type="v201:Language" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">

<v201:id>1031</v201:id>

<v201:Criterion.Type>LANGUAGE</v201:Criterion.Type>

</v20:criteria>

<v20:networkSetting>

<v201:targetGoogleSearch>true</v201:targetGoogleSearch>

<v201:targetSearchNetwork>false</v201:targetSearchNetwork>

<v201:targetContentNetwork>false</v201:targetContentNetwork>

<v201:targetPartnerSearchNetwork>false</v201:targetPartnerSearchNetwork>

</v20:networkSetting>

</v20:campaignEstimateRequests>

</v20:selector>

</v20:get>

</soapenv:Body>

</soapenv:Envelope>

Request 2:

<soapenv:Envelope xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/" xmlns:v20="https://adwords.google.com/api/adwords/o/v201509" xmlns:v201="https://adwords.google.com/api/adwords/cm/v201509">

<soapenv:Header>

<v20:RequestHeader>

<v201:clientCustomerId>**********</v201:clientCustomerId>

<v201:developerToken>**********</v201:developerToken>

</v20:RequestHeader>

</soapenv:Header>

<soapenv:Body>

<v20:get>

<v20:selector>

<v20:campaignEstimateRequests>

<v20:adGroupEstimateRequests><v20:keywordEstimateRequests>

<v20:keyword>

<v201:text>женская одежда купить</v201:text>

<v201:matchType>BROAD</v201:matchType>

</v20:keyword>

</v20:keywordEstimateRequests><v20:keywordEstimateRequests>

<v20:keyword>

<v201:text>асфальт</v201:text>

<v201:matchType>PHRASE</v201:matchType>

</v20:keyword>

<v20:isNegative>true</v20:isNegative>

</v20:keywordEstimateRequests><v20:maxCpc>

<v201:ComparableValue.Type>Money</v201:ComparableValue.Type>

<v201:microAmount>3000000</v201:microAmount>

</v20:maxCpc>

</v20:adGroupEstimateRequests>

<v20:criteria xsi:type="v201:Location" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">

<v201:id>2643</v201:id>

<v201:Criterion.Type>LOCATION</v201:Criterion.Type>

</v20:criteria>

<v20:criteria xsi:type="v201:Language" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">

<v201:id>1031</v201:id>

<v201:Criterion.Type>LANGUAGE</v201:Criterion.Type>

</v20:criteria>

<v20:networkSetting>

<v201:targetGoogleSearch>true</v201:targetGoogleSearch>

<v201:targetSearchNetwork>false</v201:targetSearchNetwork>

<v201:targetContentNetwork>false</v201:targetContentNetwork>

<v201:targetPartnerSearchNetwork>false</v201:targetPartnerSearchNetwork>

</v20:networkSetting>

</v20:campaignEstimateRequests>

</v20:selector>

</v20:get>

</soapenv:Body>

</soapenv:Envelope> 

[Umesh Dengale]

Hello,

Could you provide me privately the TrafficEstimatorService response for the negative keyword and the UI results for the negative keywords? Just click Reply privately to author in the forum when responding. Don't forget to remove the developer token in the output.

Thanks,

Umesh, AdWords API Team.

[Mikhail Kamenev]

Hello Umesh!

Response for first request (without negative keywords):

<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/"><soap:Header><ResponseHeader xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201509" xmlns="https://adwords.google.com/api/adwords/o/v201509"><ns2:requestId>000528037cc488880a567b82780c02d1</ns2:requestId><ns2:serviceName>AccountService</ns2:serviceName><ns2:methodName>get</ns2:methodName><ns2:operations>1</ns2:operations><ns2:responseTime>712</ns2:responseTime></ResponseHeader></soap:Header><soap:Body><getResponse xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201509" xmlns="https://adwords.google.com/api/adwords/o/v201509"><rval><campaignEstimates><Estimate.Type>CampaignEstimate</Estimate.Type><adGroupEstimates><Estimate.Type>AdGroupEstimate</Estimate.Type><keywordEstimates><Estimate.Type>KeywordEstimate</Estimate.Type><min><averageCpc><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>1309096</ns2:microAmount></averageCpc><averagePosition>3.5276790069918897</averagePosition><clickThroughRate>0.04108473549724323</clickThroughRate><clicksPerDay>20.953215</clicksPerDay><impressionsPerDay>459.0</impressionsPerDay><totalCost><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>30477530</ns2:microAmount></totalCost></min><max><averageCpc><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>1600006</ns2:microAmount></averageCpc><averagePosition>2.8862826848835796</averagePosition><clickThroughRate>0.05021467913746136</clickThroughRate><clicksPerDay>25.609488</clicksPerDay><impressionsPerDay>561.0</impressionsPerDay><totalCost><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>37250316</ns2:microAmount></totalCost></max></keywordEstimates></adGroupEstimates></campaignEstimates></rval></getResponse></soap:Body></soap:Envelope>

Response for second request (with one negative keyword):

<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/"><soap:Header><ResponseHeader xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201509" xmlns="https://adwords.google.com/api/adwords/o/v201509"><ns2:requestId>000528037ce362f80a561850bd098a17</ns2:requestId><ns2:serviceName>AccountService</ns2:serviceName><ns2:methodName>get</ns2:methodName><ns2:operations>1</ns2:operations><ns2:responseTime>307</ns2:responseTime></ResponseHeader></soap:Header><soap:Body><getResponse xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201509" xmlns="https://adwords.google.com/api/adwords/o/v201509"><rval><campaignEstimates><Estimate.Type>CampaignEstimate</Estimate.Type><adGroupEstimates><Estimate.Type>AdGroupEstimate</Estimate.Type><keywordEstimates><Estimate.Type>KeywordEstimate</Estimate.Type><min><averageCpc><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>1309096</ns2:microAmount></averageCpc><averagePosition>3.5276790069918897</averagePosition><clickThroughRate>0.05064773909687359</clickThroughRate><clicksPerDay>15.618868</clicksPerDay><impressionsPerDay>277.5441</impressionsPerDay><totalCost><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>22718446</ns2:microAmount></totalCost></min><max><averageCpc><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>1600006</ns2:microAmount></averageCpc><averagePosition>2.8862826848835796</averagePosition><clickThroughRate>0.061902795211083106</clickThroughRate><clicksPerDay>19.089727</clicksPerDay><impressionsPerDay>339.22055</impressionsPerDay><totalCost><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>27766990</ns2:microAmount></totalCost></max></keywordEstimates><keywordEstimates><Estimate.Type>KeywordEstimate</Estimate.Type><min><clicksPerDay>0.0</clicksPerDay><impressionsPerDay>0.0</impressionsPerDay><totalCost><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>0</ns2:microAmount></totalCost></min><max><clicksPerDay>0.0</clicksPerDay><impressionsPerDay>0.0</impressionsPerDay><totalCost><ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type><ns2:microAmount>0</ns2:microAmount></totalCost></max></keywordEstimates></adGroupEstimates></campaignEstimates></rval></getResponse></soap:Body></soap:Envelope>

The user interface results (don't depend of the negative keyword):

Clicks: 20.4-24.9

Impressions: 459-561

Cost: 30.00-36.00 russian roubles.

понедельник, 28 декабря 2015 г., 19:14:01 UTC+3 пользователь Umesh Dengale написал:

[Nadine Sundquist (AdWords API Team)]

Hello Mikhail,

Umesh asked me if I could check this out to see if I could find out what was going on. I tried everything myself, and I'm seeing the exact same thing for those keyword. As far as I can see, I don't see anything that you're doing wrong. I'm sending this over to our TrafficEstimatorService experts to see if they can figure out what's happening. I'll get back to you as soon as I have news. 

Cheers,

Nadine, AdWords API Team

[Nadine Sundquist (AdWords API Team)]

Hi Mikhail,

I've checked in on the issue for you. Our engineers on that team can reproduce what you're seeing, but they are having difficulty finding the root cause. I'll keep you updated as I hear more.

Best,

Nadine, AdWords API Team

[Nadine Sundquist (AdWords API Team)]

Hello Mikhail,

This was a very tricky one to figure out, but we've resolved the issue. Could you please give this a try to see if it's working for you now?

Thanks,

Nadine, AdWords API Team

[Nadine Sundquist (AdWords API Team)]

Hi Mikhail,

Have you had a chance to test this, yet? How did it go?

Best,

Nadine, AdWords API Team