Adgroup Bid modifiers for platforms other than Mobile

[M.S. krishna deepak]

Hey,

I want to change bids at AdGroup Level for other platforms(other than mobile). I have looked at https://developers.google.com/adwords/api/docs/reference/v201402/AdGroupBidModifierService but it seems to be working only for Mobile platform.

Is there a way to do it?

[Josh Radcliff (AdWords API Team)]

Hi,

For device criteria you can only apply a bid modifier to the Mobile platform, both in the API and in the UI. You can set bid modifiers on various other types of criteria (such as keywords) by passing a BiddableAdGroupCriterion to AdGroupCriterionService. The code example named UpdateKeywords in each library demonstrates how to do this (e.g., here's the Java example).

Cheers,

Josh, AdWords API Team

[Jay Zou]

Hi Josh,

Can you specify how to set 'BidModifier'? According to your document: https://developers.google.com/adwords/api/docs/reference/v201605/AdGroupCriterionService.BiddableAdGroupCriterion#bidmodifier  This filed is a double type. How to determine wether this modifier is on Mobile or Computer? Can you share us some code examples? Thanks!

[Josh Radcliff (AdWords API Team)]

Hi,

I can see the source of the confusion here: my original response is now outdated. A few months ago we rolled out support for bid modifiers for all platforms, and this feature is now available in all accounts and all versions of the AdWords API.

The AddAdGroupBidModifier example shows how to add a modifier using the AdWords API. That example sets a bid modifier for mobile, but you can also add modifiers for desktop and tablet by specifying a different Id on the Platform object. For the list of available platforms and IDs, check out the Codes and Formats page.

Cheers,

Josh, AdWords API Team

[Jay Zou]

Thank you, Josh. This is really helpful. But it seems to add a bidModifier on Group level. Can I only modify the bid of a single keyword?

[Josh Radcliff (AdWords API Team)]

Hi,

Glad that was helpful! Regarding your follow-up question, platform-specific bid modifiers are only supported at the campaign or ad group level, both in the AdWords API and in AdWords.

Cheers,

Josh, AdWords API Team

[Jay Zou]

Got you. Thank you so much!