Dealing with Misspellings and High Search Volume from TargetingIdeaService
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justin....@crowdmetric.com
Feb 13, 2017, 4:08:15 AM2/13/17
to AdWords API Forum
We're dealing with an issue where if we directly check a singular keyword with the TargetingIdeaService and that word is misspelled we get returned the search volume for the correct spelling of the keyword. This is messing with us because we'll go add the misspelling to our account thinking it has a high search volume when really it's a misspelling. Although the API is obviously different than the Adwords Keyword Tool, we noticed with the keyword tool if check a singular keyword that may be misspelled it'll actually return the correct spelling of the term. I'm not sure if this is a bug with the API or something we can correct. Right now we're running everything through spellchecking software to correct it, but it's not as perfect as Google. To give you an example, I've shown Gaames and Games below. Both return same volume of searches despite Gaames being an obvious misspelling. Any way to fix this, or some parameter we're missing?
Keyword: Gaames
Keyword idea with text 'gaames', category IDs (13377, 10019, 10885, 11942, 13418, 12204, 10125, 11950, 10672, 10007, 10167, 10168, 13785, 13691, 10108, 10013, 13694, 10015) and average monthly search volume '6120000' was found.
Array
(
[KEYWORD_TEXT] => StringAttribute Object
(
[value] => gaames
[AttributeType] => StringAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[CATEGORY_PRODUCTS_AND_SERVICES] => IntegerSetAttribute Object
(
[value] => Array
(
[0] => 13377
[1] => 10019
[2] => 10885
[3] => 11942
[4] => 13418
[5] => 12204
[6] => 10125
[7] => 11950
[8] => 10672
[9] => 10007
[10] => 10167
[11] => 10168
[12] => 13785
[13] => 13691
[14] => 10108
[15] => 10013
[16] => 13694
[17] => 10015
)
[AttributeType] => IntegerSetAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[COMPETITION] => DoubleAttribute Object
(
[value] => 0.35477738033287
[AttributeType] => DoubleAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[AVERAGE_CPC] => MoneyAttribute Object
(
[value] => Money Object
(
[microAmount] => 294758
[ComparableValueType] => Money
[_parameterMap:ComparableValue:private] => Array
(
[ComparableValue.Type] => ComparableValueType
)
)
[AttributeType] => MoneyAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[IDEA_TYPE] => IdeaTypeAttribute Object
(
[value] => KEYWORD
[AttributeType] => IdeaTypeAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[SEARCH_VOLUME] => LongAttribute Object
(
[value] => 6120000
[AttributeType] => LongAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
)
Keyword: Games
eyword idea with text 'games', category IDs (13377, 10019, 10885, 11942, 13418, 12204, 10125, 11950, 10672, 10007, 10167, 10168, 13785, 13691, 10108, 10013, 13694, 10015) and average monthly search volume '6120000' was found.
Array
(
[KEYWORD_TEXT] => StringAttribute Object
(
[value] => games
[AttributeType] => StringAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[CATEGORY_PRODUCTS_AND_SERVICES] => IntegerSetAttribute Object
(
[value] => Array
(
[0] => 13377
[1] => 10019
[2] => 10885
[3] => 11942
[4] => 13418
[5] => 12204
[6] => 10125
[7] => 11950
[8] => 10672
[9] => 10007
[10] => 10167
[11] => 10168
[12] => 13785
[13] => 13691
[14] => 10108
[15] => 10013
[16] => 13694
[17] => 10015
)
[AttributeType] => IntegerSetAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[COMPETITION] => DoubleAttribute Object
(
[value] => 0.35477738033287
[AttributeType] => DoubleAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[AVERAGE_CPC] => MoneyAttribute Object
(
[value] => Money Object
(
[microAmount] => 294758
[ComparableValueType] => Money
[_parameterMap:ComparableValue:private] => Array
(
[ComparableValue.Type] => ComparableValueType
)
)
[AttributeType] => MoneyAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[IDEA_TYPE] => IdeaTypeAttribute Object
(
[value] => KEYWORD
[AttributeType] => IdeaTypeAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
[SEARCH_VOLUME] => LongAttribute Object
(
[value] => 6120000
[AttributeType] => LongAttribute
[_parameterMap:Attribute:private] => Array
(
[Attribute.Type] => AttributeType
)
)
)
Sreelakshmi Sasidharan (AdWords API Team)
Feb 13, 2017, 2:14:29 PM2/13/17
to AdWords API Forum
Hi,
By design, the TargetingIdeaService would correct any misspellings in the keyword and the results that you see would correspond to the keyword with the right spelling. This is considered as the expected behavior of the TargetingIdeaService.
You could check here for the discussion in the forum on the same topic. As mentioned in this thread, to verify the correctness of your keyword, you could perhaps try that in google.com and check the results.
Hope this helps!
Thanks,
Sreelakshmi, AdWords API Team
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