Adwords Location Criteria ID - boundaries

[Roy Antoine]

Hello,

what is the area associated to a location id (from the following list :https://fusiontables.google.com/DataSource?docid=1Jlxrqc1dU3a9rsNW2l5xxlmQEKUu0dIPusImi41B#rows:id=1)? Are the administrative boundaries taken into account when targeting a specific area from the list? Or a radius around a point within the location?

Thanks,

Antoine

[Milind Sankeshware (AdWords API Team)]

Hi Antoine,

This guide contains the details of the locations that can be targeted in AdWords. The administrative boundaries are taken into account but please note that depending on the quality of geo targeting data available, some locations may not be targetable via AdWords. These areas will not be included in the geo targets table. Please let me know if you have any further questions.

Thanks,
Milind, AdWords PI Team.

[Roy Antoine]

Thank you for your answer Milind, very helpfull. I have an additional question:

Does this also mean that when I make a keyword volume search for a given location "A" (a city or a zip code for example) through the "Keyword planner" tool the index I get is the search volume for the given keyword within the admistrative area of location "A"?

In other words, is the geolocation accurate enough so that we are sure that the index is representative of the population living exactly within the administrative boundaries of location "A"?

Thanks,

Antoine

[Milind Sankeshware (AdWords API Team)]

Hi Roy,

The Keyword Planner is help you to search for keywords and see how a list of keywords might perform. With Keyword Planner you will get the search values but we can not comment on the population living within the administrative boundaries. To know more about the Keyword Planner, you could also post your questions on Advertisers community forum here. 

Thanks,

Milind, AdWords API Team.