Offline Conversion Backfills

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Kate Ammann

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Jul 30, 2021, 1:27:36 PM7/30/21

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When I create a new conversion action and send conversions via the OfflineConversionFeedService, can I send conversions that have occurred before I created the conversion action or will this result in an CLICK_MISSING_CONVERSION_LABEL error?

Google Ads API Forum Advisor

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Aug 1, 2021, 10:57:47 PM8/1/21

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Hi Kate,

Thanks for posting your concern.

I am afraid that it is not possible as the API will not process clicks that occurred when none of the effective conversion types in the account were enabled, to generate conversions and the said error will indeed occur when uploading this kind of clicks.

Let me know if you have further concerns.

Regards,

Ernie John Blanca Tacata
Google Ads API Team