What does the field Cost in the Shopping Performance Report mean?

[vitor...@madeiramadeira.com.br]

Hi,

I know this field represents the amount spent on and ad.

But it's showing me lots of zeros and I don't know for sure how to get a real number out of it.

For example:

One of my ads has a average CPC of 150000. Is it 1/1000 of a cent?

How am I supposed to convert this value to my currency?

Thanks!

[Joyce Lava]

Hi Vitor,

The field Cost in Shopping Performance Report should return the sum of the CPC and CPM costs during the specified period. You may set the includeZeroImpressions to false to return Cost values that are non-zero, however, even if it is set to false and the Cost value is 0 but there are some other specified metrics fields that have non-zero values, then the row will still be returned in the report output. Since Cost is of type Money, this will return data in micros (x 1,000,000). I'm afraid you have to do the conversion on your side.

Thanks,

Joyce, AdWords API Team

[Joyce Lava]

Hi Vitor, 

Additionally, the micro amounts of the report fields with type Money refers to the account's local currency. That said, the conversion should be done only to convert from micros and no longer need to convert into your account's currency.