Hi all,
We have an Google Adwords account linked up to a Google Universal Analytics account and we are trying to attribute call extension conversions to the Adwords via Analytics using only the gCLID. We are getting the gCLIDs via the Google Adwords API.
In other words, we get these Google click IDs (gCLID) from the Google click metrics report every time there is a click to call on our ad. However, since the user never actually goes to the site, it is impossible to grab the Google Analytics CID to identify an Analytics session.
We would like to import these gCLIDs to Analytics and have them attributed to our Adwords account by sending events using the measurement protocol. These are the parameters that we are sending with MP so far but with no success as of yet.
v: "1", tid: "UA-xxxxxxx-x", cid: "555", gclid: CMvmjrWWvdECFQONaQodh, t: "event", ec: "SEM Call", ea: "Call Placed", cn: "NADA Event", ci: "xxxxxxxxx", cs: "google", cm: "cpc", ev: 27, kc: +nada
The event source / medium turn out to be correct but Analytics doesn't seem to realize that we are trying to import conversions to attribute and link with our Adwords account.
We know that importing directly to Adwords is a possibility, but we would rather import directly to Analytics if possible, due to other tracking issues.
Can anyone help me attribute my gCLIDS (conversions) to my Adwords account and specifically, to Adwords keywords, in this way?
Thanks!
Alan