How to Focus Smart Campaign on Specific Devices

[Haitian Li]

Hi Google Ads Community,

I have a client who is very interested in comparing the performance of Smart Campaigns across different devices. Specifically, they would like to focus their Smart Campaigns on mobile users.

In traditional Search Campaigns, we have the ability to adjust device settings to target specific devices, such as mobile, desktop, or tablet. However, it seems that this level of control is not available in Smart Campaigns.

I am wondering if there is any way to alter the focus of a Smart Campaign to target specific devices, such as mobile users only. Is there a particular field or setting that can be adjusted to achieve this?

Any insights or guidance on how to enable this feature, if possible, would be greatly appreciated.

Thank you!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Could you please confirm if you would like to modify the smart campaign to target mobile users using the Google Ads API?

If yes, please note that smart campaigns only support the following criterion types:

• CriterionTypeEnum.AD_SCHEDULE
• CriterionTypeEnum.KEYWORD_THEME
• CriterionTypeEnum.LOCATION
• CriterionTypeEnum.PROXIMITY

For more information, you may check this guide on how to create campaign criteria. 

Hope this helps! Let us know if you have any further questions.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vEbAL:ref" (ADR-00261189)

Thanks,
 

Google Ads API Team