Adjust call conversion value

61 views
Skip to first unread message

Kuba

unread,
Jan 25, 2024, 11:04:44 AM1/25/24
to Google Ads API and AdWords API Forum
Is it possible to adjust call conversion value after it has been sent?

I'm uploading call conversions using https://developers.google.com/google-ads/api/samples/upload-call-conversion

This doc: https://developers.google.com/google-ads/api/docs/conversions/upload-adjustments
reads I need gclid or orderId, but I don't see an orderId field in Upload call conversion.

These calls come from Google forwarded numbers using ad extensions.

thanks
K.

Google Ads API Forum Advisor

unread,
Jan 28, 2024, 10:19:58 PM1/28/24
to ku...@intentlab.com, adwor...@googlegroups.com
Hi,

Thank you for reaching out to the Google Ads API support team. 

By reviewing your concern, I understand that you are looking for guidance related to the call conversions in the Google Ads API. Yes, it is possible to adjust the call conversion value after it has been sent.

Kindly note that there are two types of adjustments that can be made:
  • When you have a Google click ID (GCLID) and conversion date time available, you can adjust a conversion by uploading a ConversionAdjustment.
  • You can also adjust a conversion when you have an order ID available instead of a Google click ID and conversion date time.
  • I would recommend you to kindly refer to the "Code example" documentation for more information. 
Also, note that order_id is applicable only for the click conversions not for the call conversions. So I would suggest you to rely on the gclid (Google Click Identifier) to uniquely identify the conversion you want to adjust. If you want to adjust the conversion value for a specific call conversion, you may need to use the UploadCallConversions method again with the same gclid and provide the updated conversion value.
 
This message is in relation to case "ref:!00D1U01174p.!5004Q02rYgxB:ref"

Thanks,
 
Google Logo Google Ads API Team


Reply all
Reply to author
Forward
0 new messages