Difference in impressions between Campaign and Campaign Geo report

[Liam Connors]

Hi, 

When querying the Campaign and Campaign Geo report for April for a particular account we are noticing a slight discrepancy in impressions numbers.

For Campaign we get 15,201 impressions for Geo we get 15,225

I understand in some cases GEO report might report higher but when we pull reports for Geo data we don't have special settings other then default, we have no predicate on IsTargetingLocation (https://developers.google.com/adwords/api/docs/appendix/reports/geo-performance-report)

So in this case shouldn't the figures match?

Thanks for your help,

Liam

[googleadsapi...@google.com]

Hi Liam,

We normally do not recommend comparing different report types as this can sometimes cause confusion. However, so I can help you identify where the differences came from, could you provide your clientCustomerId and the complete report definition you used to generate both the Campaign Performance Report and the Geo Performance Report?

You may send your reply via the Reply privately to author option.

Thanks and regards,

Peter

Google Ads API Team

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[Liam Connors]

I responded privately but have not heard back. Is there a place I can check the status?

[googleadsapi...@google.com]

Hi Liam,

Apologies, I sent this to you privately a few days ago, but reposting to the group now.

I ran the reports you sent over, compared them to the UI's GEOGRAPHIC REPORT view (Locations -> GEOGRAPHIC REPORT -> Geographic report), and noticed that the total Impressions amount  also appears in the UI, same as the API report. In addition, both the UI and API show the same total Clicks.

More importantly, I came across this Help Center article that provides several reasons why the geographic data totals may differ from other reports. I think that covers your question.

Cheers,
Josh, Google Ads API Team

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