Exact bids used for a keyword when bidding is enhanced CPC

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Hoshank Ailani

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Jun 17, 2022, 8:24:23 AM6/17/22

to Google Ads API and AdWords API Forum

Hey

We wish to fetch the exact bid micros that were used for a keyword in a campaign/ad group on a day wise basis.

This is simple when the bid strategy is manual CPC.

However we wish to know the exact bids used when the bid strategy type is enhanced CPC.

We have average CPC, but it would be nice to know the exact values that were used to arrive at the average CPC.

Thanks

Google Ads API Forum Advisor

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Jun 20, 2022, 2:04:42 AM6/20/22

to hoshank...@pixis.ai, adwor...@googlegroups.com

Hi Hoshank,

Thanks for reaching out to the Google Ads API Support team.

With regards to your concern, "but it would be nice to know the exact values that were used to arrive at the average CPC." For the average CPC or average cost per click, this can be extracted from the generated forecast metrics feature.

Let us know if you have further questions.

Regards,

Darwin
Google Ads API Team