Not getting conversions back when migrating AD_PERFORMANCE_REPORT from Google AdWords API to Google Ads API

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Horacio Bertorello

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Jun 21, 2019, 5:24:26 PM6/21/19
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I'm having troubles getting consistent conversion data while migrating from Google AdWords API to Google Ads API. Performance metrics (CTR, cost, impressions, clicks, etc.) are OK and match what I get when I query the legacy API. But when I ask for conversion metrics (total conversions and total conversion values in the same report), nothing is returned in the new API. I'm trying to migrate this simple kind of ad performance report to the new API:

Google AdWords API report query
SELECT Date,
       ExternalCustomerId,
       CampaignId,
       AdGroupId,
       Id,
       AccountCurrencyCode,
       AccountDescriptiveName,
       CampaignName,
       CampaignStatus,
       AdGroupName,
       AdGroupStatus,
       Status,
       AdType,
       Labels,
       Cost,
       Ctr,
       Clicks,
       Impressions,
       AverageCpc,
       AverageCpm
FROM AD_PERFORMANCE_REPORT
DURING 20190524,20190621

And I'm doing it like this:

Google Ads API query
SELECT ad_group_ad.ad.id,
       ad_group_ad.ad.name,
       ad_group_ad.ad.type,
       ad_group_ad.status,
       ad_group.id,
       ad_group.name,
       ad_group.status,
       campaign.id,
       campaign.name,
       campaign.status,
       customer.id,
       customer.currency_code,
       segments.date,
       segments.ad_network_type,
       metrics.impressions,
       metrics.clicks,
       metrics.ctr,
       metrics.cost_micros,
       metrics.average_cpc,
       metrics.average_cpm,
       metrics.all_conversions,
       metrics.all_conversions_value
FROM ad_group_ad
WHERE segments.date BETWEEN '2019-05-24' AND '2019-06-21'
ORDER BY segments.date DESC

Is there anything I'm doing wrong in this query? Is conversion data requested in other way? From what I've read on the API documentation migration guides, this should be the way to go, but I'm not being able to figure out what's wrong.

Thanks in advance,
Horacio

Google Ads API Forum Advisor Prod

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Jun 23, 2019, 11:44:21 PM6/23/19
to adwor...@googlegroups.com
Hi Horacio,

So I can better investigate, could you provide your customer_id and the generated report file from generating the Google Ads API report?

You may send the information I requested using the Reply privately to author option.

Thanks and regards,
Peter
Google Ads API Team

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