yes, much trickier, more complicated than he thinks. Do you have a clue about the nature of consciousness, or not-a-clue, as a philosopher (Nagel) once concluded. If so, please share it.
What are the building blocks of this universe? Quantum physics describes the world of the very small: atoms, electrons, light. Yet, there is smaller, atoms, electrons and light are composed of consciousness units. You might think that the quantum world is strange. Quantum systems can be in multiple states at once. This is called a superposition. Consciousness systems exist in an infinite number of states, called All Possible Worlds, by some.
At any instant your mind creates a physical manifestation, it picks possible conscious patterns of objects, and your reality appears to you. Measurement, meaning an interaction with all possible worlds, causes a consciousness system to manifest a possibility, one of its component states.
Paul might say that normal information is stored in relatively large structures--books, text messages, DNA, computers. Quantum information is information stored in very small structures called qubits. However, information does NOT exist by itself, not on, or in, forever available banks of information, not in quibits, books, DNA, or computers. I suspect the author has his own ideas about what information actually is, and so he comes to the conclusions he has come to. Yet, a different conception of information, one centered on the nature of consciousness units as the building blocks of the world, leads to a different conclusion. Connected with the digits and quibits, books, DNA, and computer memory bits is the consciousness of all those who understand it, perceive it, originate it. There are no fixed records of forever available quibits,, molecular brain memory structures, digits, or computer memory bits, into which you tune. The consciousness of the quibits,, molecular brain memory structures, digits, or computer memory bits into which you tune are not objective.
Data is composed of consciousness, patterns. Messages transmit information, but they are not the information itself. The consciousness of the data, the information itself, wants to move toward other consciousness. It is not dead or inert. It is not something you look up, it is something that wants to be grabbed, and so it gravitates to those who seek it. Paul is looking for information to answer certain questions. He has drawn this information I send him, to him. What he makes of that information is not objective. Paul's consciousness has attracted this consciousness that is already connected to his material.
Because of the principle of superposition, qubits, unlike the “classical bits” in your computer, can be in both their possible states at once. Consciousness patterns are in all possible states, at once.