
Let’s review the past:
In 1994, Microsoft acquired Softimage Co. for an amount which I used to know but currently escapes me. I would say north of $300 million USD. Microsoft bought the company for Softimage Digital Studio to promote their webTV intiative.
In 1998, Avid paid roughly $200 million to acquire Softimage from Microsoft – mostly as a defensive move fearing being killed by DS and backlash from their own customers.
In 2008, Autodesk paid roughly $37 million to acquire Softimage from Avid, but that only included the 3D half of the company. The DS stuff remained with Avid.
Today with reduced market share, downsized development, a core built on near obsolete technology of COM/OLE and dependencies on other technology with strings attached, and no game breaking features released since the last acquisition (but many enhancements to ICE), I would guess you could buy Softimage for under $10 million. But I’m sure Autodesk would ask for a lot more.
At this point you’d be paying for a name…..one which many people mispronounce.
Matt

Just wondering... If the people of Greenbay owns its football team...
$10 million is not that much to get Softimage out of the dungeon...
Chris seems to be earnest in his want to create a good product for us
Needing to compile all the plugins again in order to work with 2014sp2.
Something I have never seen before in Softimage.
Who is that again? Can we get an email address / phone number please?
Originally known as ‘Softimage Digital Studio’ and started in the early 1990s for the IRIX platform (1992/1993), it was Softimage’s attempt to merge 2D and 3D into a single seamless end-to-end environment. The drive to develop the product was largely to circumvent the court battle Softimage had with Discreet Logic (and later lost at a cost of $200+ million CDN). The IRIX version required an SGI Onyx to run and was largely smoke and mirrors, but it was enough to convince Microsoft to buy Softimage in 1994 and later convert (rewrite) to work on the Windows NT platform to what is known today as Avid|DS.
After acquisition, some Avid developers jumped ship and joined Softimage to help design DS to be an Avid killer. Softimage|DS debuted in spring 1998 at NAB with great interest, largely from customers itching to get away from Avid’s horrible customer service and old code base. Seeing the writing on the wall, Avid bought Softimage from Microsoft less than 3 months later.
As for Sumatra…..the intention was to share the same core as DS and also integrate ‘Twister’ (special interactive version of mental ray). However it was later discovered that was not possible if the products were to all exist and be competitive. So, Sumatra was split off onto its own core and somewhat rushed because it was 1998 and very late to market, and chasing the then newly released Maya 1.0. That is partly why some features are not as well integrated as others. For example, why animation edits do not log in the script editor. The other stuff you’ll have to ask one of the former developers.
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the Softimage product manager is Cory. Daniel no longer works for Cory
Originally known as ‘Softimage Digital Studio’ and started in the early 1990s for the IRIX platform (1992/1993), it was Softimage’s attempt to merge 2D and 3D into a single seamless end-to-end environment. The drive to develop the product was largely to circumvent the court battle Softimage had with Discreet Logic (and later lost at a cost of $200+ million CDN). The IRIX version required an SGI Onyx to run and was largely smoke and mirrors, but it was enough to convince Microsoft to buy Softimage in 1994 and later convert (rewrite) to work on the Windows NT platform to what is known today as Avid|DS.
After acquisition, some Avid developers jumped ship and joined Softimage to help design DS to be an Avid killer. Softimage|DS debuted in spring 1998 at NAB with great interest, largely from customers itching to get away from Avid’s horrible customer service and old code base. Seeing the writing on the wall, Avid bought Softimage from Microsoft less than 3 months later.
They are facts Luc-Eric. Digging up the data is a bit difficult due to the archived nature, but here is a link to show I’m not blowing smoke:
Discreet logic vs. Softimage (search for ‘softimage’ in the text)
I *think* I have a hard copy at home with the settlement decided at $200M CDN. It was settled about the same time Microsoft acquired Softimage. I once heard Microsoft decided to settle just to be rid of the problem and paid them off.
As for the Avid folks, I know at least Mike Stojda left Avid to head up the DS project at Softimage and a few devs did too.
Matt
From: softimag...@listproc.autodesk.com [mailto:softimag...@listproc.autodesk.com] On Behalf Of Luc-Eric Rousseau
Sent: Tuesday, July 30, 2013 7:39 PM
To: soft...@listproc.autodesk.com
Subject: Re: Why did I pay support?? Why did I buy a suite ? I want my money back!
On Tue, Jul 30, 2013 at 9:51 PM, Matt Lind <ml...@carbinestudios.com> wrote:
REDMOND, Wash., Oct. 12 /PRNewswire/ -- SOFTIMAGE and Discreet Logic, Inc. announced today they have settled a dispute over the ownership and distribution rights to the image-processing software FLAME. Under the terms of the settlement, both companies have agreed that Discreet Logic is the owner of FLAME and that Discreet Logic will continue to distribute FLAME. The parties have agreed to keep the terms of the agreement confidential, and no further information will be released.
SOFTIMAGE develops, markets and supports a fully integrated family of interactive software tools that enables designers and animators to create high-quality, photo-realistic 2-D and 3-D imagery. In June 1994, SOFTIMAGE became a fully owned subsidiary of Microsoft Corporation.
NOTE: Microsoft is a registered trademark of Microsoft Corporation. SOFTIMAGE is a registered trademark of SOFTIMAGE, a wholly owned subsidiary of Microsoft Corporation.
-0- 10/12/94
/CONTACT: Press Only: Leslie Kesselring or Lisa MacKenzie of Waggener Edstrom, 503-699-0856/
(MSFT)And I would argue the most common interpretation of MS buying Soft wasn't cool rubbing off, that was considered a nice side effect at best, but more wedging into highly scaling/highly performing focused markets in a non-corporate way, and graphics were picked as the venue for that. See NT 3.5.1Personally, I've never heard anything about a court battle between Softimage and Discreet. The only interesting bit is between the two company is that Discreet was founded by the sales director of Softimage and sold Eddie before handing it over to Softimage and going with Flame instead.I'm also not aware of any Avid developer jumping ship and coming to DS. What weird things to just drop here as facts.The more common interpretation of history is that Microsoft bought Softimage because of 3D and film VFX was cool and they were hoping the Hollywood glamour would rub on them.

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Exactly how many developers Softimage really has?
I doubt if Mudbox will be implemented in Maya, but who knows what AD is planning. It is sure the Softimage is not on their hot topic list.
From: softimag...@listproc.autodesk.com [mailto:softimag...@listproc.autodesk.com] On Behalf Of Greg Punchatz
Sent: Wednesday, July 31, 2013 12:23 AM
To: Softimage List
Subject: Why did I pay support?? Why did I buy a suite ? I want my moneyback!
As I find out more and more about what is going on behind the scenes at at AD in regards to Softimage (plus all the others) the more and more angry I get. And frankly the more I want my support money back, seriously.
This has been a huge bait and switch scam.... I feel like I have been consistently lied to about the future of Soft, there is even a video of a "product manager of the week" telling me the future of Softimage is good on the Autodesk site. Buyers remorse is one thing, but frankly no one has been honest with us about where all of this was headed, in fact I would say that I was deliberately lied to by the PR machine that is AD. The video of Daniel Tutino talking about the future of softimage is a prime example of AD misleading us. What's sad if you watch the video, he is acting like a really bad liar . ( I have the video downloaded just in case I need it to back up my case against AD.)
First off I wish I would have NEVER bought a suite... I did not want a single dollar of mine going to support Maya, but apparently if you jumped on the suite bandwagon your money went toward a bazzilion Maya developers, even if you checked "softimage is my main interest" in the AD suite surveys. I wanted a Softimage branded suite for that very reason. Now from what I gather soft has less developers than my hand has fingers, and Maya has over a hundred?? WTF are all those developers working on, really? 100 devs working under the bad management of AD guys cant even compete with 15 devs working at an under funded Softimage run by Avid .
I am also hugely disappointed in Mudbox... The only thing I ended up using in the whole suite is SOFTIMAGE.. Zbrush and Mari got my personal dollars because they delivered while AD promised. Now Luc Eric is all but saying Mudbox is going into Maya on Softimage forums.... Do the powers that be at AD still think putting everything into one app makes sense?? There is a reason why niche products do a better job at niche work :)
I would be happy with if AD made an attempt at a next gen app, I would give that a shot....but I passed on Maya for a reason.
I paid my support so Softimage could be developed further....not so AD could put a nail in its coffin.
Feeling like I just got robbed... is there something we can do as a group to get our voices heard? Anyone know any good lawyers that will work for next years support money ;)
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Joey
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From: softimag...@listproc.autodesk.com [mailto:softimag...@listproc.autodesk.com] On Behalf Of Sylvain Lebeau
Sent: Wednesday, July 31, 2013 12:20 AM
To: soft...@listproc.autodesk.com
"get busy living or get busy dying" see you guys in Zihuatanejo

When you look at how easy it is to produce controlled and interesting frequencies with your hand (things such as a beat, accel/decel etc.) an 80 bucks device that can sample 10 sources accurately at 200hz is very, very far from useless :)Yes, fatigue onset would make it a silly thing to orbit the camera with for 8-12 hrs a day, but it's not like that's all you need to do is it? Surely there are things you only have to do a few minutes every hour or more that could use a sampling like that.
Currently we have some things that translate well through hardware interfaces, and some things that translate poorly, or not at all. Additional input for something as natural as gestures is definitely something animators want, they probably just don't know they do quite yet.I know I've discussed this with some (animators) 10 years ago and a precise, cheap, on-desk hand capture device was a wet dream. When one comes out, everybody goes luddite?! Curse you animators!BTW writing something to use these devices, when they have a good SDK, is actually very, very easy. The data acquisition side of things is never a problem if the SDK is good.
They probably pull straws at AD every two weeks to see who has to wear that hat for a while...
MB
OOOOK... that wasn't very long lived.Keeping up with product manager who's who for Soft these days is harder than keeping up with who's who in a Greek Orgy.
On Wed, Jul 31, 2013 at 12:20 PM, Luc-Eric Rousseau < luce...@gmail.com > wrote:
On Tue, Jul 30, 2013 at 9:57 PM, Raffaele Fragapanethe Softimage product manager is Cory. Daniel no longer works for Cory
< raffsx...@googlemail.com > wrote:
> Chris might be a bit too high up.
> Soft got two "new" product manager/designer who have been kinda absent.
>
> Daniel Tutino replaced Cory, who was sort of temping in after Chinny... more
> or less, I guess.
When Chinny was around no one here were in doubt what was going on at Softimage and who was in charge - he was very vocal and made sure we were in the loop regarding development (as far as was possible outside the company). Nowadays, we don't even know who is in charge, excepth because you tell us - why don't we have Cory introducing himself and explaining on this list what is going on so all the speculation could be put to rest??
Morten
Greg Maguire | Inlifesize
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To me the similarity in situations between Avid getting DS and AD getting SI
strikes me as both astonishing and unsurprising at the same time. (like a paradox)
(like huuge industry standard holding conglomerates, absorbing smaller perhaps intimidating and potentially gamechanging counterparts )
As many of you here would surely agree,
I think it mostly has to do with how it can *quite inherently* be as consistent, straightforward, & predictable.
how complexity is made simple,
or the particular balance ratio of artist/technical wherewithal requirements to get things working, nice & get things *done*
while remaining just as "friendly" for those that can be more technically literate or inclined.
Like making "what you had in mind", or making "original" or making otherwise "cool" more accessible,
or like pushing the limit of what is actually possible within given time/resource limits.
Nevertheless, saying that "the bar is high" for a new thing coming along would definatly be an understatement!
Thanks & Tip of the hat to you! : )
Wait, wasn't there a 3rd 3D application among those?
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Rob \/-------------\/----------------\/
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Bosley hair transplants? What am I missing……besides hair?
Matt
From: softimag...@listproc.autodesk.com [mailto:softimag...@listproc.autodesk.com] On Behalf Of Stephen Davidson
Sent: Thursday, August 08, 2013 9:21 AM
To: soft...@listproc.autodesk.com
Subject: Re: Why did I pay support?? Why did I buy a suite ? I want my moneyback!
I think I can shed light on where Autodesk is going, as far as Softimage is concerned.