Post-Lewis telethon evolving

[Bob Jersey]

The Muscular Dystrophy Association, who reduced Jerry's Labor Day-weekend fundraiser eventually to a two-hour ABC event after he retired, is moving the appeal online, devoting the savings from the time buy to digital and mobile platforms... last year's 'thon only raised $56.9mil, overshadowed, f'rinstance, by the ALS Association's $100mil from the ice-bucket challenge craze...

Reuters via Yahoo (link)

An Aypee piece (link at an Ohio paper, f'rinstance) on the decision noted that an unbelievable archive of performances from years of 'thons survives, and that the charity is discussing future use thereof with Lewis...

B

[Doug Eastick]

Comparing to the ice bucket challenge is a mistake. That's like comparing mutual funds to the lottery.

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