More online/TV connection stuff
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Bob Jersey
Dec 16, 2014, 11:35:09 PM12/16/14
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MediaPost (link): Only 11% of those surveyed by Millward Brown said they use their devices to follow up on ads they've just viewed on TV... only 35% of respondents' viewing time simultaneously involves a screen and a device.
LostRemote (link): 68% of twitter conversations about any TV show occur during its primary airtime.
B
LostRemote (link): 68% of twitter conversations about any TV show occur during its primary airtime.
B
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