DC Comics Gets A New Logo. And Here It Is. | Bleeding Cool Comic Book, Movies and TV News and Rumors

[Cary Preston]

Link: http://www.bleedingcool.com/2012/01/13/dc-comics-gets-logo-here/ (via shareaholic.com)


What? Why?

[rave...@aol.com]

I thank the lord and his messenger on earth, Tim Tebow for this. Their branding has been terrible. This new logo looks like it's for a stationary company, but it's clean and... slightly interesting.  I don't love it, but ANYTHING beats the current one. The "spin" logo was always terrible and looked like it was for deodorant.  Always hated it, never warmed to it.  

The little "flip" thing they do before the movies where they used it is weak. They just don't get it.  

The Marvel movie logo where the comics flip by is GENIUS.  That is how you do it.  

Caw!

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[sh...@onceuponageek.com]

Umm... I'm agreeing with the snarkiness of the article.   Why the new logo?!?!  And yes, I hate it.

I don't recall the change of logos bothering me much last time.  I know there was some discussion on this very board, but I can't imagine anyone liking this new logo.

The Irredeemable Shag
http://firestormfan.com
http://onceuponageek.com
http://twitter.com/firestormfan

-------- Original Message --------
Subject: [The Unique Geek] DC Comics Gets A New Logo. And Here It Is. |
Bleeding Cool Comic Book, Movies and TV News and Rumors
From: Cary Preston <cwpr...@gmail.com>
Date: Mon, January 16, 2012 8:42 pm
To: Unique Geek Google Group <theuni...@googlegroups.com>

[sh...@onceuponageek.com]

Apparently by "anyone", I guess I meant Salmon Oyster.  And he was the person I was specifically thinking of that didn't like the current (or I guess previous) logo.  :)

[Jason Service]

the thing about this logo that seems so lame to me is the fact that it imparts the feeling of a paper comic. Now admittedly i have only sort of been following the posts about comics, but aren't comic companies beginning that transition into digital media? Doesn't the image of a page being turned kind if hearken back to what they have been, and not where they want to go?  Clearly i am no marketing genius (i let Shag major in that, while i challenged myself with [2] real business major[s]...OH SNAP!!) but if you are going to go through the exercise of 'reimaging' your corporate logo, my thought is look FOREWORD instead of BACK.

[Luke Jaconetti]

I never had a problem with the DC Whirl logo. I thought it was
dynamic and easy to identify. So I would have much preferred to keep
that one rather than this staid and boring one.

> >http://groups.google.com/group/theuniquegeek?hl=en.- Hide quoted text -
>
> - Show quoted text -

[Cary Preston]

I never look at the foreword anyway.

[rave...@aol.com]

Make no mistake, the new one is weird and off-putting and Serv's point about it suggesting turning pages is a strong one.  Not sure what sort of logo could be crafted to suggest bit-torrent downloads, but that's beside the point. The main point is, they intend to do away with that half-baked current logo. Luke's point that the current logo is identifiable is a fair one. I can look at it and know it's DC. The new one takes some work.

But... it's like the main point of I, Claudius. Augustus wasn't the best emperor in the world, so he made sure Caligula was his successor, because Caligula was crazy and dangerous and much worse. That way, folks would remember Augustus as not so bad.  If you're a bad leader/logo, you always want the one who comes after you to be worse.  So... this new one is Caligula, and folks will hate it, and then they'll think back fondly on the current weak logo (Augustus). Then everyone will clamor for a simpler, simpler time and elect Claudius, the DC Bullet.  So... two years til the bullet comes back?

Caw!

[Edward Crosby]

I think it is a joke. Seriously. I saw the article and the logo and thought for sure this was either speculation or something that should be on Snopes. The logo sucks. It's bland, tasteless and unprofessional. It looks like something an new, independent comic book company would hire a 14 year old to design for them.

It can't be true. I keep checking Snopes.

----------------------------------------
Have a Better One,
Edward Crosby
http://about.me/edwardcrosby

[Luke Jaconetti]

Regarding "turning pages," about the only thing I can think of is that
on a smart device, you still "swipe from right to left to turn pages
in a lot of the comic reader apps. So it's still the same sort of
"turning page" motion. That has some connective tissue with the print
side of the coin; I imagine that the word "synergy" or the like being
bandied about.

The worse offense of this logo to me is that it's boring. It just
sort of sits there. It doesn't jump out at me. Again, I may be the
outlier but I thought the Whirl was bright and drew your eyes to it.
This looks like the logo of a small scale systems integrator or
something.

On Jan 17, 1:06 pm, Edward Crosby <ecro...@gmail.com> wrote:
> I think it is a joke. Seriously. I saw the article and the logo and thought
> for sure this was either speculation or something that should be on Snopes.
> The logo sucks. It's bland, tasteless and unprofessional. It looks like
> something an new, independent comic book company would hire a 14 year old
> to design for them.
> It can't be true. I keep checking Snopes.
>
> ----------------------------------------
> Have a Better One,

> Edward Crosbyhttp://about.me/edwardcrosby

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[Luke Jaconetti]

The new logo is official. It will be customized depending on the
property.

http://www.newsarama.com/comics/dc-entertainment-new-logo-120119.html

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[Edward Crosby]

Just saw the tweet from DC on Twitter. Needless to say they got a lot of retweets of many people disgusted with it, including myself.

----------------------------------------
Have a Better One,
Edward Crosby
http://about.me/edwardcrosby

[Jason Service]

Are people really disgusted with it?  It seems like such a ho-hum thing to get disgusted with. Is it great and exciting? nope. Is it worth getting upset and angry about? nope. Is it worth ending support for the company over? nope.

 

In my opinion, this ASPIRES to be disgusted. It's just boring.

[Edward Crosby]

"Disgusted" was probably a little overboard with the description. How about "there was tons of negative feedback"?

----------------------------------------
Have a Better One,
Edward Crosby
http://about.me/edwardcrosby

[Luke Jaconetti]

The custom branding is an interesting move. But I don't know if this
route makes a lot of sense. There's specialty logos for Flash and
Green Lantern; does this mean every New 52 book gets a specialty
logo? If everything is customized, is there really any unity?

On Jan 19, 1:12 pm, Jason Service <ser...@gmail.com> wrote:
> Are people really disgusted with it?  It seems like such a ho-hum thing to
> get disgusted with. Is it great and exciting? nope. Is it worth getting
> upset and angry about? nope. Is it worth ending support for the company
> over? nope.
>
> In my opinion, this ASPIRES to be disgusted. It's just boring.
>
>
>
> On Thu, Jan 19, 2012 at 1:06 PM, Edward Crosby <ecro...@gmail.com> wrote:
> > Just saw the tweet from DC on Twitter. Needless to say they got a lot of
> > retweets of many people disgusted with it, including myself.
>
> > ----------------------------------------
> > Have a Better One,
> > Edward Crosby
> >http://about.me/edwardcrosby
>

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[rave...@aol.com]

I like the idea.  I think it's ambitious and interesting. The execution is ugly as all hell. The peeling D is just dumb. D for dumb.  Like, what does it look like if you push the flap back up?  Regardless, I do not retract my "anything but the spin" statement. This is ugly but has potential, the "spin" was just ugly.  Both are way off.

[Edward Crosby]

More here:

http://on.io9.com/AgMdwH

----------------------------------------
Have a Better One,
Edward Crosby
http://about.me/edwardcrosby

[Luke Jaconetti]

I'll agree with io9 that I would have preferred just sticking with the
Bullet logo, but I have to laugh:

Why is it that every time a local Fox affiliate runs a story which
nerds don't like, they run to the Internet to breathlessly report that
"Fox News said something bad about comics!!!!!" ? A quick search of
the Foxnews.com site -- as opposed to the local Fox affiliate cited in
the article -- turns up zero instances of the linked story. A local
affiliate may pick up wire stories from the national guys, but
otherwise they produce their own news, people. That means that it's
not that mean, evil Fox News you all hate so much -- it's just a local
Fox affiliate out of DC.

On Jan 20, 7:08 am, Edward Crosby <ecro...@gmail.com> wrote:
> More here:
>
> http://on.io9.com/AgMdwH
>
> ----------------------------------------
> Have a Better One,

> Edward Crosbyhttp://about.me/edwardcrosby

> ...
>
> read more »- Hide quoted text -

[Scott D Hamilton]

I'm sure that DC will immediately switch back to the old logo. After all, it's not like a comic book company has ever gotten tons of negative feedback over a meaningless change before.