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Hi With all the talk of Robin Hood flopping at the box office, I thought I would take a look at what the data says about movies which massively under-perform on the big screen.
You can read today's piece here https://stephenfollows.com/movie-flops Until next week,StephenP.s. Each Christmas, I try to tackle something a little lighter than usual. This year, I'm thinking of building a data-focused method for determining a movie's "Christmas quotient". This is in a bid to answer the eternal question of whether Die Hard is a Christmas movie or not...
I need some help deciding what aspects should go into determining each
movie's score. The data points need to be things I can track without watching each movie and having to make subjective decisions (i.e. does the movie feel Christmassy?) If you have any ideas, reply to this email with your thoughts. I'll send mince pies to whoever gives the best suggestion!
And while we're at it, are there any other seasonal topics you'd like me to cover?
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The recent high profile failures of London Fields and Robin Hood has led to an increase in journalists discussing the "trend" of movie flops.
I turned to the data to see what's really going on at the bottom end of movie releases.
https://stephenfollows.com/movie-flops
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FILM DATA DIGEST Articles, reports and news from the past seven days
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The UK’s Independent Cinema Office, the body supporting independent cinemas, film festivals and exhibitors, has published the results from a survey about the future of indie cinema. On the key improvements to be made to the sector, 34% of respondents wanted to see greater programming ambition and diversity, 13% accessible pricing/membership schemes, 12% greater commitment to audience experience, 10% improved venue inclusivity, 9% more community outreach, 6% more innovation, 5% better distribution terms, 5% more funding support, 4% more independent venues and just 2% said increased diversity of the workforce.
https://www.screendaily.com/news/exhibitors-want-more-programming-ambition-says-uk-independent-cinema-report/5134884.article
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Even movies which don't flop can sometimes not fully recoup - and as we saw in today's main article, some domestic flops can go on to gross extremely well internationally.
Here is an article from a few years ago which goes into the topic of movie profitabity in much more detail:
https://stephenfollows.com/hollywood-movies-make-a-profit
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© Stephen Follows, Erroneous Wit, Somerset House, London, WC2R 1LA, United Kingdom
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