AP's Good reads: Commercial partnerships special edition

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Nov 8, 2018, 11:12:12 AM11/8/18

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Good reads from ArtsProfessional

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Embracing business

As arts and cultural organisations rise to the challenges facing the sector, some are adopting new and ground-breaking templates for their relationships with business. Patrick Towell surveys the changing landscape.

Issue 319: Commercial partnerships

	Reasons to be generous What motivates businesses to support the arts? David Watt explores the main reasons beyond 'doing the right thing'.
	Part of the furniture Dance company Motionhouse’s partnership with a furniture manufacturer is as close as it gets – they work side by side. Louise Richards explains how the unusual collaboration developed.
	The art of management Artists are using their creative insight to advise business on strategies and methods of production. Catherine Morel and Philippe Mairesse explain how.
	Creating confident communicators When Oxford Playhouse was asked if it could run acting technique workshops for John Lewis, the answer had to be a yes, says Louise Chantal.

#GoodReads

There may be more students of colour in our drama schools, but the curriculums and faculties remain heavily biased towards the white experience, writes director Steven Kavuma. (Medium)

People choose whether or not to participate in arts and cultural activities for many varied and legitimate reasons. To build a strong community, we must respect them if they refuse to join in, writes Francois Matarasso. (A Restless Art)

Artists in Brazil fear an increase in censorship and intimidation following Jair Bolsonaro’s recent victory in the presidential elections, writes Oliver Basciano. (The Guardian)

As we move towards a cashless society, Sam Wollaston finds that buskers are increasingly going contactless. (The Guardian)

The Royal Opera House’s Music Director Antonio Pappano tells Fiona Maddocks about the ‘grave threat’ facing the organisation, and why he’s not got no intention of stepping down fully until 2023. (The Guardian)

The ukulele is replacing the recorder as the ‘go-to instrument’ for early music education in the view of many teachers, writes Elle Hunt – but a small proportion of pupils still want to learn this one-time staple of school concerts. (The Guardian)

Featured Conferences, Training and Events

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	The World of SEO — making your website work harder Mon 17 Dec 2018 Arts Marketing Association Other Event - Online Learn the differences between paid and organic search, how to get the best ROI, and what search marketing can do for you and your organisation.
	Communications & Audiences Thu 22 Nov 2018 UK Theatre Conference - London A thriving theatre industry relies on engaged audiences. Join your communications and audience development peers to discuss fresh approaches to developing new connections and nurturing valued relationships.
	Clore Fellowships 2019/20 Thu 29 Nov 2018 Clore Leadership Programme Applications for 2019/20 Clore Fellowships are now OPEN
	Digital Marketing Day — Future Now Wed 05 Dec 2018 Arts Marketing Association Training - UK-Wide Improve your digital knowledge, gain insights into current trends and learn about the future direction of digital. Join us for Digital Marketing Day.
	Personal and Professional Wellbeing — pouring water back into the well Wed 21 Nov 2018 Arts Marketing Association Training - Online Develop the skills of reflective practice in this online workshop and explore why reflection is so critical to learning, and your personal and professional wellbeing.
	Family Arts Conference 2019 Tue 12 Feb 2019 Family Arts Campaign Conference - North West The UK’s largest family arts and culture conference will explore the value of family engagement and how we can communicate that value to families, funders and the wider cultural sector.
	One Dance UK Conference 2018 Fri 23 Nov 2018 to Sat 24 Nov 2018 One Dance UK Conference - Yorkshire The One Dance UK 2018 conference takes place on 23 and 24 November in Leeds, it is a vibrant platform for professional development, educational and networking opportunities.
	Essentials in Digital Skills for Fundraising Wed 05 Dec 2018 Arts Fundraising and Philanthropy Training - South West This course gives people from any scale of organisation the tools to make the most out of digital fundraising with minimal time, skills and expertise. The course includes practical digital exercises so please bring a phone, tablet or laptop.
	Integrating a Fundraising Strategy into Business Planning Thu 29 Nov 2018 Arts Fundraising and Philanthropy Training - London Designed to give participants the tools to build impactful fundraising strategy as part of overall business planning, this course will look at ways of creating a culture of fundraising within your organisation.
	Embedding Fundraising into your Organisation Thu 22 Nov 2018 Arts Fundraising and Philanthropy Training - West Midlands his course will support you to negotiate your organisation’s competing agendas and objectives, to navigate barriers created by other people or departments, and to create a fully coordinated approach that will maximise the potential for fundraising.
	Fundraising Skills for Trustees Thu 22 Nov 2018 Arts Fundraising and Philanthropy Seminar - North West This course offers practical guidance about how Trustee boards and staff can best work together to develop and lead a successful fundraising strategy
	Risks, Rights and Reputations – challenging a risk averse culture Wed 21 Nov 2018 Index on Censorship, What Next? and Cause4 Workshop - East Midlands This course provides vital training for CEOs and chairs of trustee boards is aimed at ensuring arts and cultural organisations across the country have the tools to handle difficult subjects and sensitive stories to deliver the best work possible.
	Risks, Rights and Reputations – challenging a risk averse culture Thu 15 Nov 2018 Index on Censorship, What Next? and Cause4 Workshop - London This course provides vital training for CEOs and chairs of trustee boards is aimed at ensuring arts and cultural organisations across the country have the tools to handle difficult subjects and sensitive stories to deliver the best work possible.
	Creating a Fundraising Strategy Thu 15 Nov 2018 Arts Fundraising and Philanthropy Training - London Designed for Managers and Leaders of arts, heritage and cultural organisations, this course will support you to create and implement a strategic fundraising plan, giving you skills to both lead and oversee the fundraising function in your organisation.
	Pitch Up Mon 19 Nov 2018 to Wed 21 Nov 2018 house theatre Other Event - South East house, a network of 200 venues across south east England, is hosting a 3-day training and networking event to help performing artists and producers to grow their work.
	Essentials in Individual Giving Tue 13 Nov 2018 Arts Fundraising and Philanthropy Training - West Midlands This course will help you identify the most appropriate individual giving scheme for your potential supporters. You’ll learn about the different ways that individuals give, how to identify their motivations, and how to plan the journey.