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WEDNESDAY
APRIL 21, 2021
9:00am PT | 12:00pm ET
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Join the Institute in partnership with UNICEF as we unveil our research report on gender representation in advertisements on TV and YouTube, through analysis of the 1,000 most viewed ads in 2019 in India.
The findings of this research are a benchmark with which we can all measure progress towards more empowering gender portrayals and gender-sensitive advertising in India and worldwide.
While the study shows that women and girls have achieved parity-of-representation according to some metrics, there is, nonetheless, enormous room for even more empowering gender portrayals.
The Indian chapter of the International Advertising Association (IAA) has been a strategic partner in providing sample for the study and will also be with us in the journey to take this study into action.
UNICEF does not endorse any company, brand, product or service.
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Founded by Academy Award winning actor Geena Davis in 2004, the Institute is the only research-based organization working within the entertainment industry to improve gender balance, reduce stereotyping, and create diverse female characters in entertainment and media targeting children 11 and under. For more information on our research tools, trainings and impact visit www.seejane.org.
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