Little Hollywood Laundromat

415-297-9242 Mobile

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Sonja Trauss

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Jun 19, 2017, 3:30:30 PM6/19/17

to Steve Zissou, SFBA Renters Federation

Did you read the hoodline article? http://hoodline.com/2017/06/housing-activist-files-application-to-save-little-hollywood-launderette Do you have questions you feel aren't answered in the article?

This article also would probably answer your questions: http://hoodline.com/2017/05/trend-analysis-san-francisco-is-losing-its-laundromats

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Robert R. Tillman

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Jun 19, 2017, 3:54:33 PM6/19/17

to Sonja Trauss, Steve Zissou, SFBA Renters Federation

Dear Sonja,

My bad for skimming the article.

I REALLY think that SFBARF is way off target in filing a DR on this business issue that has zero connection to housing.

Sincerely,

Bob

Robert R. Tillman

RRT Partners LLC

14 Sunshine Ave.

Sausalito, CA 94965

415-332-9242 Telephone

415-297-9242 Mobile

From: SFBARF Google Group <sfbaren...@googlegroups.com> on behalf of Sonja Trauss <sonja....@gmail.com>
Date: Monday, June 19, 2017 at 12:30 PM
To: Steve Zissou <zissou....@gmail.com>
Cc: SFBARF Google Group <SFBAren...@googlegroups.com>
Subject: Re: [sfbarentersfed] Little Hollywood Laundromat

Did you read the hoodline article? http://hoodline.com/2017/06/housing-activist-files-application-to-save-little-hollywood-launderette Do you have questions you feel aren't answered in the article?

This article also would probably answer your questions: http://hoodline.com/2017/05/trend-analysis-san-francisco-is-losing-its-laundromats

On Mon, Jun 19, 2017 at 9:32 AM, Steve Zissou <zissou....@gmail.com> wrote:

Why did SFBARF file a Discretionary Review application to this change of business at this location?

You couldn't put housing at street level facing Market street anyway, so this isn't directly a housing issue per se. If anything it is a laundry convenience issue. I see on Google Maps two other Laundromats within a two block walk of Little Hollywood (Sean's and Snowbright).

In addition, if running a Laundromat is a perfectly healthy business, won't someone open up a new laundromat in one of the other empty retail spaces?

Is laundry convenience a public good to be defended? Why doesn't the city own and operate a laundromat? Could be one of few self-funding propositions for the CCSF.

A Discretionary Review obstruction here seems a lot like the status-quo NIMBYism this group seems against in other contexts.

I have no affiliation with the project, but the DR request seems misguided.

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Sonja Trauss

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Jun 19, 2017, 3:55:38 PM6/19/17

to Robert R. Tillman, Steve Zissou, SFBA Renters Federation

Show me where it says SFBARF filed anything.

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milot...@gmail.com

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Jun 19, 2017, 4:34:47 PM6/19/17

to Sonja Trauss, Robert R. Tillman, Steve Zissou, SFBA Renters Federation

"After our last story about the laundromat in May, Sonja Trauss, co-founder of the San Francisco YIMBY (Yes In My Backyard) Party, reached out to let us know that she has now filed a discretionary review (DR) application."

It's the first line of this article http://hoodline.com/2017/06/housing-activist-files-application-to-save-little-hollywood-launderette

Milo Trauss

215-370-1225

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Mike Schiraldi

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Jun 19, 2017, 4:34:51 PM6/19/17

to Sonja Trauss, Robert R. Tillman, Steve Zissou, SFBA Renters Federation

Sometimes Sonja's mistaken for, or portrayed as, a shill for laissez-faire interests (or even more ridiculously, as being on the side of landlords or gentrifiers). It would indeed be very out of character for this "Fake Sonja" persona to file a DR against anything, or to oppose a business being replaced by another with a somewhat more upscale clientele.

I don't know enough about the situation at this site to have an opinion on the merits of the DR or the local need for laundry services vs restaurants, but I don't see any cognitive dissonance to Real Sonja being both a housing advocate and being involved in this second form of activism, particularly if she keeps her two roles separate.

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Robert R. Tillman

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Jun 19, 2017, 4:50:13 PM6/19/17

to Mike Schiraldi, Sonja Trauss, Steve Zissou, SFBA Renters Federation

Dear Mike,

Sonja has a right to personally support or oppose anything she likes.

I am simply puzzled why she would use her personal political capital on this issue rather than on housing?

I sold 9 of my 10 laundromats in the SF Bay Area from 2005 to 2008 because there are fundamental business trends that are causing the coin-operated laundry business to decline, including:

*there are a declining number of poor people in the SF Bay Area, i.e. fewer customers

*all new construction and remodels are built with washers and dryers on site

*most older construction has already been retrofitted with washers and dryers

*the cost of purchasing a washer and dryer has declined substantially (a new stackable washer/dryer unit costs about $800, a used unit costs $200 to $300)

*water, electricity, gas, rent, equipment repairs and personnel costs have increased at a rate far greater than inflation

*owing to reduced demand, there is limited ability to raise prices sufficiently to offset these increasing costs

All the stores that I sold were leased. At least several of these stores are now out of business.

These trends in coin-operated laundries are nationwide. I experienced the same problems in my Albuquerque stores, which caused me to close down 2 of the 8 stores and to sell the remaining 6 stores.

Businesses come and go with technology and demographic shifts. A DR will not preserve the Little Hollywood Laundromat. The owners declined to renew their lease. They are gone. The only result of a DR will be to keep the space vacant for a few months longer.

In my 25 years in the laundry business, I never bought a laundry that had less than 15 years remaining on the lease. I always tried to get 20 to 25 years if I could do so. The long-term lease is the core value of the business. Everyone who owns a laundry in leased space knows this fact very well. The only reason I am able to keep my laundry at 25^th and Mission open is that I pay no rent. If I had to pay the rent today that I paid even in 2005, I would be out of business.

Sincerely,

Bob

Robert R. Tillman

RRT Partners LLC

14 Sunshine Ave.

Sausalito, CA 94965

415-332-9242 Telephone

415-297-9242 Mobile

From: Mike Schiraldi <mi...@schiraldi.org>
Date: Monday, June 19, 2017 at 1:34 PM
To: Sonja Trauss <sonja....@gmail.com>
Cc: "Robert R. Tillman" <rr...@pacbell.net>, Steve Zissou <zissou....@gmail.com>, SFBARF Google Group <SFBAren...@googlegroups.com>
Subject: Re: [sfbarentersfed] Little Hollywood Laundromat

Sometimes Sonja's mistaken for, or portrayed as, a shill for laissez-faire interests (or even more ridiculously, as being on the side of landlords or gentrifiers). It would indeed be very out of character for this "Fake Sonja" persona to file a DR against anything, or to oppose a business being replaced by another with a somewhat more upscale clientele.

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Mike Schiraldi

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Jun 19, 2017, 5:01:26 PM6/19/17

to Robert R. Tillman, Sonja Trauss, Steve Zissou, SFBA Renters Federation

On Mon, Jun 19, 2017 at 1:50 PM, Robert R. Tillman <rr...@pacbell.net> wrote:

Dear Mike,
Sonja has a right to personally support or oppose anything she likes.
I am simply puzzled why she would use her personal political capital on this issue rather than on housing?

She also once spent some of her personal political capital on the issue of Ocean Beach bonfires. I spend some of mine fighting to protect fair-use rights of copyrighted works. Others on this list are bicycle advocates, or get involved in the politics of off-leash dogs. It's good to have multiple interests.

Robert R. Tillman

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Jun 19, 2017, 5:07:37 PM6/19/17

to Mike Schiraldi, Sonja Trauss, Steve Zissou, SFBA Renters Federation

I agree with her on the Ocean Beach bonfires.

In general, I am for anything that creates or protects more freedom.

Robert R. Tillman

RRT Partners LLC

14 Sunshine Ave.

Sausalito, CA 94965

415-332-9242 Telephone

415-297-9242 Mobile

From: Mike Schiraldi <mi...@schiraldi.org>
Date: Monday, June 19, 2017 at 2:01 PM
To: "Robert R. Tillman" <rr...@pacbell.net>
Cc: Sonja Trauss <sonja....@gmail.com>, Steve Zissou <zissou....@gmail.com>, SFBARF Google Group <SFBAren...@googlegroups.com>
Subject: Re: [sfbarentersfed] Little Hollywood Laundromat

On Mon, Jun 19, 2017 at 1:50 PM, Robert R. Tillman <rr...@pacbell.net> wrote:

Steve Zissou

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Jun 19, 2017, 6:55:08 PM6/19/17

to SFBA Renters Federation, zissou....@gmail.com

Hi Sonja,

I did read the article and it prompted me to ask some questions in this forum that were not answered in Hoodline. My questions/observations include:

// Why did SFBARF file a Discretionary Review application to this change of business at this location?

You couldn't put housing at street level facing Market street anyway, so this isn't directly a housing issue per se. If anything it is a laundry convenience issue. I see on Google Maps two other Laundromats within a two block walk of Little Hollywood (Sean's and Snowbright).

In addition, if running a Laundromat is a perfectly healthy business, won't someone open up a new laundromat in one of the other empty retail spaces?

Is laundry convenience a public good to be defended? Why doesn't the city own and operate a laundromat? Could be one of few self-funding propositions for the CCSF.

A Discretionary Review obstruction here seems a lot like the status-quo NIMBYism this group seems against in other contexts.

I have no affiliation with the project, but the DR request seems misguided. //

If this is a Sonja-Trauss-Not-SFBARF issue then I guess it is easier to understand. It seemed SFBARF was your full-time funded work and you speak on behalf of SFBARF frequently so I assumed some consistency.

I am still interested in your answers to my original questions as Sonja Trauss, individual, if not for SFBARF as a whole.

Thank you.

On Monday, June 19, 2017 at 12:30:30 PM UTC-7, SK Trauss wrote:

Did you read the hoodline article? http://hoodline.com/2017/06/housing-activist-files-application-to-save-little-hollywood-launderette Do you have questions you feel aren't answered in the article?

This article also would probably answer your questions: http://hoodline.com/2017/05/trend-analysis-san-francisco-is-losing-its-laundromats

On Mon, Jun 19, 2017 at 9:32 AM, Steve Zissou <zissou....@gmail.com> wrote:

Why did SFBARF file a Discretionary Review application to this change of business at this location?

You couldn't put housing at street level facing Market street anyway, so this isn't directly a housing issue per se. If anything it is a laundry convenience issue. I see on Google Maps two other Laundromats within a two block walk of Little Hollywood (Sean's and Snowbright).

In addition, if running a Laundromat is a perfectly healthy business, won't someone open up a new laundromat in one of the other empty retail spaces?

Is laundry convenience a public good to be defended? Why doesn't the city own and operate a laundromat? Could be one of few self-funding propositions for the CCSF.

A Discretionary Review obstruction here seems a lot like the status-quo NIMBYism this group seems against in other contexts.

I have no affiliation with the project, but the DR request seems misguided.

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Donald Dewsnup

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Jun 19, 2017, 7:13:57 PM6/19/17

to SFBA Renters Federation

Hello Steve,

These are good questions, however, once in a while is a good thing to jump into the battle of a particular block in SF for showing our opposition we do care about the same issues they care about because of all too often they try their hardest to prove we are different than them.

Also, this is a great case to demonstrate to SF Planning that Yimby's can file Discretionary Reviews as well and our Nimby opponents better watch their back concerning the use of DR applications.

Sure is not about housing directly, however, it's about our neighborhoods and community.

Cheers!

D

Sonja Trauss

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Jun 19, 2017, 10:18:18 PM6/19/17

to Donald Dewsnup, SFBA Renters Federation

The article says I filed it, and I don't work full time for Sfbarf. Sfbarf is this email list, and the calendar. It's an unincorporated club. It doesn't have a bank account or money or employees or anything like that.

The article reprinted what I told the reporter when she asked why I filed:

""Little Hollywood is a perfectly healthy, viable business. It has many patrons that rely on it to do their laundry," Trauss told us, when we reached her by email.

Trauss pointed out that the laundromat is located in a multi-story apartment building and not being moved to make way for new housing. She is also convinced that the restaurant can also open in other vacant spaces in the area.

...

"The restaurant owner mentioned (in Hoodline) that she didn't find other spaces in the area suitable," Trauss explains. "The point of this DR hearing is to let the Planning Commission and the restaurant owner know that this space is also unsuitable, because it's currently serving an essential need in the community.""

That sums it up. It's pretty straightforward.

Snowbright is dryclean only, it's not a laundromat. Sean's is a 7 minute walk. By definition, if you're going to a laundromat you're dragging or carrying a lot of stuff that might be heavy. Going an extra 7 minute walk doesn't matter that much for a bar or to buy a shirt, but it's noticeable for laundry.

There are also several empty storefronts within a 7 minute walk.

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Robert R. Tillman

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Jun 20, 2017, 12:15:34 AM6/20/17

to Sonja Trauss, Donald Dewsnup, SFBA Renters Federation

Dear Sonja,

I have absolutely no problem with you filing anything you like as an individual. If you are interested, I would be happy to discuss the laundry business with you and explain my own reasoning as a business owner. Having been in the laundry business for more than a quarter century, I do not romanticize it at all. It is simply filling a space with vending machines and collecting money. Nothing more. If there are more convenient ways for people to get their clothes clean, then I think that there is nothing lost by all laundries going away. Likewise, San Francisco is no worse of place for no longer having any livery stables.

Sincerely,

Bob

Robert R. Tillman

RRT Partners LLC

14 Sunshine Ave.

Sausalito, CA 94965

415-332-9242 Telephone

415-297-9242 Mobile

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D Dewsnup

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Jun 20, 2017, 1:08:29 AM6/20/17

to Robert R. Tillman, Sonja Trauss, SFBA Renters Federation

Bob,

I personally use that particular Laundry Mat since it is the one closest and most convenient to me. And I have witnessed washing my two loads of laundry, neighborhood residents and community using it's services. Most importantly, the friendships neighbors develop between one another with the full-time laundry lady who watches tele novella soap operas.

Therefore, the last thing I need to hear is your business owner acumen.

And the last thing we need in Upper Market is another "damn" expensive restaurant where it costs $50 to have a plate of food and cocktail!

Filing this DR is the wisest thing Sonja has done during our Yimby movement.

And I support her leadership decision 110%

So Bob, RELAX

Don Dewsnup

Pro-Housing Yimby

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Robert R. Tillman

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Jun 20, 2017, 1:25:31 AM6/20/17

to D Dewsnup, Sonja Trauss, SFBA Renters Federation

Dear Donald,

If the laundry had more customers, or if those customers were willing to pay twice as much to do a load of laundry, then it could afford to pay the higher rent. If the laundry doubled its prices, would you still patronize it? There is nothing personal here. It is simply economics.

Bob

Robert R. Tillman

RRT Partners LLC

14 Sunshine Ave.

Sausalito, CA 94965

415-332-9242 Telephone

415-297-9242 Mobile

From: "Donald J. Dewsnup" <donaldj...@gmail.com>

Date: Monday, June 19, 2017 at 10:07 PM
To: "Robert R. Tillman" <rr...@pacbell.net>

Cc: Sonja Trauss <sonja....@gmail.com>, SFBARF Google Group <SFBAren...@googlegroups.com>
Subject: Re: [sfbarentersfed] Re: Little Hollywood Laundromat

Bob,

I personally use that particular Laundry Mat since it is the one closest and most convenient to me. And I have witnessed washing my two loads of laundry, neighborhood residents and community using it's services. Most importantly, the friendships neighbors develop between one another with the full-time laundry lady who watches tele novella soap operas.

Therefore, the last thing I need to hear is your business owner acumen.

And the last thing we need in Upper Market is another "damn" expensive restaurant where it costs $50 to have a plate of food and cocktail!

Filing this DR is the wisest thing Sonja has done during our Yimby movement.

And I support her leadership decision 110%

So Bob, RELAX

Don Dewsnup

Pro-Housing Yimby

Error! Filename not specified.Error! Filename not specified.Error! Filename not specified.

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Robert R. Tillman

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Jun 20, 2017, 1:40:41 AM6/20/17

to D Dewsnup, Sonja Trauss, SFBA Renters Federation

Dear Donald,

Also, when you consider your own natural reaction to a valued neighborhood business shutting down, please then consider the emotional reaction of the people in the Mission to being pushed out by the relentless and impersonal forces of economics. Although I agree completely that their NIMBY reaction is only making rents and housing prices increase, I also understand and sympathize with their emotions. We humans dislike change. We naturally want to protect and preserve what we are used to. NIMBYism is essentially an immune reaction to change that is more damaging than the infection that caused it.

Sonja Trauss

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Jun 20, 2017, 1:57:23 AM6/20/17

to D Dewsnup, Robert R. Tillman, SFBA Renters Federation

TBH probably most of the customers would pay twice as much to use the laundry. The whole point of most laundromats is that the people using them don't have a choice.

As I said in the article, there are plenty of laundromats going out of business for reasons we can't control (owner doesn't want to do it), or are worth it (to build housing). This isn't either of those cases.

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D Dewsnup

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Jun 20, 2017, 2:26:35 AM6/20/17

to Robert R. Tillman, Sonja Trauss, SFBA Renters Federation

Bob,

I appreciate your feedback, but it is simply inappropriate for a landlord to jack up rents just to take advantage of the rental market the SF Nimbys have founded because they want a higher paying tenant than the current one that has been in existence for a generation.

It's just wrong and doesn't reflect San Francisco values.

SF Nimby greed is evil and hurts other generations not for a year or two but for decades....

Therefore, purposely jacking up rents to force a current tenant out of the building is not right.

Cheers!

D

Don Dewsnup

Pro-Housing Yimby

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D Dewsnup

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Jun 20, 2017, 2:30:56 AM6/20/17

to Robert R. Tillman, Sonja Trauss, SFBA Renters Federation

Bob,

Let's not dilute the original issue here and compare apples to oranges in the block by block politics of SF.

The Mission is a different Dragon altogether than Upper Market politics.

Cheers!

D

Don Dewsnup

Pro-Housing Yimby

http://legacybusinesssf.com/how-it-works/

On Mon, Jun 19, 2017 at 10:40 PM, Robert R. Tillman <rr...@pacbell.net> wrote:

Dear Donald,

Also, when you consider your own natural reaction to a valued neighborhood business shutting down, please then consider the emotional reaction of the people in the Mission to being pushed out by the relentless and impersonal forces of economics. Although I agree completely that their NIMBY reaction is only making rents and housing prices increase, I also understand and sympathize with their emotions. We humans dislike change. We naturally want to protect and preserve what we are used to. NIMBYism is essentially an immune reaction to change that is more damaging than the infection that caused it.

Sincerely,

Bob

Robert R. Tillman
RRT Partners LLC
14 Sunshine Ave.
Sausalito, CA 94965
415-332-9242 Telephone
415-332-2639 FAX
415-297-9242 Mobile
rr...@pacbell.net

From: "Robert R. Tillman" <rr...@pacbell.net>
Date: Monday, June 19, 2017 at 10:25 PM
To: "Donald J. Dewsnup" <donaldj...@gmail.com>

Cc: Sonja Trauss <sonja....@gmail.com>, SFBARF Google Group <SFBArentersfed@googlegroups.com>

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Starchild

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Jun 20, 2017, 4:10:56 AM6/20/17

to D Dewsnup, Robert R. Tillman, Sonja Trauss, SFBA Renters Federation

Although I don't do my laundry there because it's not close enough to my place, I've always loved the Little Hollywood Laundromat. It has character and feels organic, an increasing rarity in the Castro/Upper Market/Mission area (hell, probably an increasing rarity citywide). I've often gone in to put stuff up on their community bulletin board (also an increasing rarity among businesses). I would be sad to see the place close.

But Steve and Bob are absolutely right. This is no different then NIMBYs who want to preserve the character of their neighborhoods by block single-family homes being replaced by taller buildings. Throwing up a roadblock to change in this case by filing a discretionary review may be the least YIMBY thing that Sonja has done!

Sure it's emotionally tempting to look at the situation and say the laundromat fills an essential need in the community that another upscale restaurant would not. But who are we to make that decision? Who are the people at the Planning Commission to make that decision? It's not our property, and none of us are the ones who stand to lose money if the owner's rights are violated (at least not directly – in the long run almost everyone suffers negative economic consequences when property rights are not respected in a society). What's "essential" is subjective. One person's essential is another person's annoyance.

Most people trying to sell or rent real estate, or anything else, will ask what they think they can get for it. If someone provides something at below market rates, as the owner in this case has apparently been doing for the Little Hollywood Laundromat, I'd say they deserve the community's appreciation, not its ingratitude. If you owned a house, would you deliberately sell it for $700K if its market value was $900K (just to pick two random numbers)? It's unfair to characterize the owner as "taking advantage" or trying to "force a current tenant out" when they are simply asking the going price for something as virtually every business does. Expecting a business owner to charge less than market rates is unfair and unrealistic, and using government to force them to do so is wrong. If others like ourselves want a particular neighborhood feature to be subsidized in order to keep it in place, we should be willing to subsidize it ourselves as Bob's question suggests, not demand that others make economic sacrifices in order to give us what we want.

Love & Liberty,

((( starchild )))

On Jun 19, 2017, at 11:25 PM, D Dewsnup wrote:

Bob,

I appreciate your feedback, but it is simply inappropriate for a landlord to jack up rents just to take advantage of the rental market the SF Nimbys have founded because they want a higher paying tenant than the current one that has been in existence for a generation.

It's just wrong and doesn't reflect San Francisco values.

SF Nimby greed is evil and hurts other generations not for a year or two but for decades....

Therefore, purposely jacking up rents to force a current tenant out of the building is not right.

Cheers!

D

Don Dewsnup

Pro-Housing Yimby

415-240-2064
http://www.sfyimby.org/yimby-platform/

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Mike Schiraldi

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Jun 20, 2017, 2:01:20 PM6/20/17

to Starchild, D Dewsnup, Robert R. Tillman, Sonja Trauss, SFBA Renters Federation

I don't know this laundromat, but from all accounts above it sounds like it provides a genuine, if somewhat intangible, contribution to the community beyond mere laundry services. This is the sort of thing the Historic Business Preservation Fund is meant for, right?

It's located in Sup. Sheehy's district; maybe if you reach out to him he'll sponsor it.

Robert R. Tillman

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Jun 20, 2017, 3:40:35 PM6/20/17

to Mike Schiraldi, Starchild, D Dewsnup, Sonja Trauss, SFBA Renters Federation

Money is finite. Would you rather San Francisco subsidize this laundry or subsidize rent for low income people? Would Donald rather have this laundry of continue or live in city subsidized affordable housing?

Robert R. Tillman

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Jun 20, 2017, 3:45:11 PM6/20/17

to Mike Schiraldi, Starchild, D Dewsnup, Sonja Trauss, SFBA Renters Federation

Further, if this laundry is "historical" then I am a national monument in comparison. 😊

Sonja Trauss

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Jun 20, 2017, 4:02:25 PM6/20/17

to Mike Schiraldi, Robert R. Tillman, D Dewsnup, SFBA Renters Federation, Starchild

That's irrelevant. No one is talking about subsidizing laundromats

Robert R. Tillman

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Jun 20, 2017, 5:22:03 PM6/20/17

to Sonja Trauss, Mike Schiraldi, D Dewsnup, SFBA Renters Federation, Starchild

Actually, Legacy Business status comes with eligibility for a yearly grant:

Legacy businesses will be eligible for a yearly grant based on number of employees (500 per employee, with a cap of 100 employees).

https://www.sfheritage.org/legacy/legacy-business-registry-preservation-fund/

Phase two asked voters to create the Legacy Business Historic Preservation Fund, which would provide grants to both Legacy Business owners and property owners who agree to lease extensions with Legacy Business tenants.

Robert R. Tillman

RRT Partners LLC

14 Sunshine Ave.

Sausalito, CA 94965

415-332-9242 Telephone

415-297-9242 Mobile