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Hi Tom,
My work (and activism) is centered exactly around this question. I have a forthcoming book that addresses this issue (in the SCORAI book series!), but here’s an article, too.
The general idea is that there are a bunch of already existing pro-environmental practices and attitudes among people who feel alienated by political environmentalism, which is associated with typically urban, left-leaning, wealthier people. I interview rural white conservatives and urban people of color who both feel alienated by environmentalism while at the same time both decry environmental problems like pollution and biodiversity loss and are enacting solutions like composting, conservation efforts, self-producing food through agroecology, etc.
I make the argument that the best way forward in developing movements like degrowth is to move beyond an inclusivity framework of attitudes and instead move toward communities of practice who can connect over certain behaviors instead of identities. So, for example, to be an environmentalist you must believe in human caused climate change, which alienates a lot of people who have been told climate change is this super fraught issue made up by government, corporations, whatever. Instead, you say, “oh you produce food organically/keep chickens/hunt and fish sustainably/the list goes on?” and then you make connections around fomenting these shared behaviors.
In my study I found people bartering and trading buckets of compost for vegetables and animal products, sharing tools and knowledge, all outside of the formal marketplace. What could be more degrowth? And these people were extremely diverse in terms of political/social/age/gender/race. The idea is to see these already existing communities of practice as a political movement in and of itself, even if it doesn’t see itself as degrowth, because that has been branded in a way that alienates them. Our political work, then, is to make these kinds of activities easier and to share information about them. We can have meetings to develop a tool and seed library, rather than a degrowth meeting. What kinds of people would show up to the former, and then to the latter?
I’d be happy to talk more about this, as I have been working more in the Global South with people doing absolutely astounding, innovative things that are simply not invited to the conversation created by environmentalists.
Ashley
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