Multi-cams have been around since nearly the beginning of network TV
time. I Love Lucy popularized the form in 1951. Prior to that, what
few sitcoms aired were largely dead air sitcoms, that is, shot on
stage, often live, with no audience. The first single cam sitcom is
noted as being The Hank McCune Show, which preceded Lucy by a year or
two, depending if you go by its syndicated or network run. That show
came with canned laughter, which also became standard use throughout
the 50s and especially the 60s. All in the Family in the 70s
reinvigorated the multi-cam format with its first use of videotape,
instead of film, thus almost mimicking a "live" feel with the show and
increasing the decibel level of the studio audience through it. It
would spawn a golden age of just such sitcoms throughout the first
half of the decade. Throughout the 80s and 90s sitcoms largely tended
to be in the multi-cam vein with handfuls of single-cams here and
there, about half with laugh tracks and half without. Multi-cams
gradually began to fall out of favor in the mid-2000s with only CBS
and the mini-nets WB and UPN still churning them out fairly
regularly. But with the demise of WB and UPN in 2006, CBS became
virtually the only game in town for a steady stream of multi-cams,
while the other networks increasingly strayed off into single-cam
territory, but without laugh tracks.
Interestingly, with all the single cams that have aired over the last
decade, maybe about 100 or so, viewers never really seemed to embrace
them in large numbers. Sure, they may score in the 18-49 demos, but
in terms of total viewers, they're practically never to be seen in the
Top 25. Only two single cams managed to crack the Top 25 in the last
decade, Scrubs for just a single season early on and now Modern Family
for a couple of seasons. Otherwise, invariably, the CBS multi-cams
always seem to continue to rank at the top. Why is that? I have a
theory. It's as simple as the laughter. Viewers, it seems, still
want to feel included in the jokes, whether they're funny or not, and
not always have to try to play guessing games with a single cam show
trying to figure out if something was funny or not and if they should
even be laughing. In other words, just going by total viewer ratings,
most viewers prefer multi-cams because it's probably less demanding on
them and that they just like the feel of the "inclusiveness" with the
studio audience that comes with watching them.