These are the questions that confronted the U.S. press after the ascendance of fascist leaders in Italy and Germany in the 1920s and 1930s.
Benito Mussolini secured Italy’s premiership by marching on Rome with 30,000 blackshirts in 1922. By 1925 he had declared himself leader for life. While this hardly reflected American values, Mussolini was a darling of the American press, appearing in at least 150 articles from 1925-1932, most neutral, bemused or positive in tone.
The Saturday Evening Post even serialized Il Duce’s autobiography in 1928. Acknowledging that the new “Fascisti movement” was a bit “rough in its methods,” papers ranging from the New York Tribune to the Cleveland Plain Dealer to the Chicago Tribune credited it with saving Italy from the far left and revitalizing its economy. From their perspective, the post-WWI surge of anti-capitalism in Europe was a vastly worse threat than Fascism.
Ironically, while the media acknowledged that Fascism was a new “experiment,” papers like The New York Times commonly credited it with returning turbulent Italy to what it called “normalcy.”
Yet some journalists like Hemingway and journals like the New Yorker rejected the normalization of anti-democratic Mussolini. John Gunther of Harper’s, meanwhile, wrote a razor-sharp account of Mussolini’s masterful manipulation of a U.S. press that couldn’t resist him.
Mussolini’s success in Italy normalized Hitler’s success in the eyes of the American press who, in the late 1920s and early 1930s, routinely called him “the German Mussolini.” Given Mussolini’s positive press reception in that period, it was a good place from which to start. Hitler also had the advantage that his Nazi party enjoyed stunning leaps at the polls from the mid '20’s to early '30’s, going from a fringe party to winning a dominant share of parliamentary seats in free elections in 1932.
But the main way that the press defanged Hitler was by portraying him as something of a joke. He was a “nonsensical” screecher of “wild words” whose appearance, according to Newsweek, “suggests Charlie Chaplin.” His “countenance is a caricature.” He was as “voluble” as he was “insecure,” stated Cosmopolitan.