On Wed, 16 Oct 2019 12:06:23 -0500, "Ernie B."
<
ernie-...@neb.rr.com> wrote:
>> So, what happened to handkerchief usage is US?
>
>Kimberly-Clark (Kleenex)
But, I recall usage of handkerchiefs in 1960s....
"The first Western facial tissue was introduced in 1924 and originally
marketed as a way to remove cold cream (it had already been in use in
Japan for centuries; see History of facial tissue for details).[1] It
was a disposable substitute for face towels or cotton wool. In 1925,
the first Kleenex tissue ad was used in magazines showing "the new
secret of keeping a pretty skin as used by famous movie stars.” A few
years after the introduction of Kleenex, the company's head researcher
tried to persuade the head of advertising to try to market the tissue
for colds and hay fever. The administrator declined the idea but then
committed a small amount of ad space to mention of using Kleenex
tissue as a handkerchief. By the 1930s, Kleenex was being marketed
with the slogan “Don’t Carry a Cold in Your Pocket” and its use as a
disposable handkerchief replacement became predominant."
https://en.wikipedia.org/wiki/Kleenex