From Steve Litt: Outreach to magazine editors
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Edward K. Ream
Apr 19, 2015, 11:47:46 AM4/19/15
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The following is a slightly edited communication (email? posting?) from Steve Litt, apparently from sometime in 2014. Steve, any comments about this summary will be appreciated.
I'm not sure whether the videos I have already made meet Steve's suggestions. As I see it, this is the only truly important item left on Leo's todo list.
EKR summary: Videos will encourage magazine editors to write about Leo.
Get more fans who can write and who are listened to. To do that, you'd need to give them enough of a burning desire to spend a few days learning the ins and outs of Leo.
Leo has an image problem. Mention Leo, and most people say "it's an outliner." If that's all Leo was, VimOutliner would have eaten Leo's lunch years ago. VimOutliner is faster and has the 90% of outlining features that people use 90% of the time. 95% of the population will never believe they need an outliner or that an outliner would do them any good, or that outlining is a skill they need to bother to acquire.
Make a 3 minute video
Leo is a mechanism by which you can specify a computer program as an outline-like thing in an outliner-like setting, flip a switch, and bang, there's your program. That's what's going to hook people.
Video 1: Show how to compose an application outline and turn it into a program.
The program can be trivially simple, but make the program as 2014 relevant as possible: A web app would be nice. At the end of the video explain that although this video's program was simple, Leo can be used to make arbitrarily complex apps, and make them well.
Video 2: Show how to make a GUI app.
Video 3: Show how to write a book in Leo.
Flip a switch, and have it be a book, flip it back, and see your book as an outline again, ready for changes, either minor, or structurally major.
Publicize these videos
You're going to get some journalists excited, and those are your reviews.
Start publicizing different ways people use Leo
Encourage them to write in with their unique uses, and publicize them. I bet people are doing things with Leo you never dreamed of, and some of those things might be the itch some journalist wants to scratch.
That's all I have from my notes. All comments welcome.
Edward
I'm not sure whether the videos I have already made meet Steve's suggestions. As I see it, this is the only truly important item left on Leo's todo list.
EKR summary: Videos will encourage magazine editors to write about Leo.
Get more fans who can write and who are listened to. To do that, you'd need to give them enough of a burning desire to spend a few days learning the ins and outs of Leo.
Leo has an image problem. Mention Leo, and most people say "it's an outliner." If that's all Leo was, VimOutliner would have eaten Leo's lunch years ago. VimOutliner is faster and has the 90% of outlining features that people use 90% of the time. 95% of the population will never believe they need an outliner or that an outliner would do them any good, or that outlining is a skill they need to bother to acquire.
Make a 3 minute video
Leo is a mechanism by which you can specify a computer program as an outline-like thing in an outliner-like setting, flip a switch, and bang, there's your program. That's what's going to hook people.
Video 1: Show how to compose an application outline and turn it into a program.
The program can be trivially simple, but make the program as 2014 relevant as possible: A web app would be nice. At the end of the video explain that although this video's program was simple, Leo can be used to make arbitrarily complex apps, and make them well.
Video 2: Show how to make a GUI app.
Video 3: Show how to write a book in Leo.
Flip a switch, and have it be a book, flip it back, and see your book as an outline again, ready for changes, either minor, or structurally major.
Publicize these videos
You're going to get some journalists excited, and those are your reviews.
Start publicizing different ways people use Leo
Encourage them to write in with their unique uses, and publicize them. I bet people are doing things with Leo you never dreamed of, and some of those things might be the itch some journalist wants to scratch.
That's all I have from my notes. All comments welcome.
Edward
john lunzer
Apr 20, 2015, 9:50:04 AM4/20/15
to leo-e...@googlegroups.com
What software do you use to make screencasts? I would potentially like to make some screencasts myself.
Edward K. Ream
Apr 20, 2015, 11:10:37 AM4/20/15
to leo-editor
On Mon, Apr 20, 2015 at 8:50 AM, john lunzer <lun...@gmail.com> wrote:
What software do you use to make screencasts? I would potentially like to make some screencasts myself.
Camtasia Studio. It's not free. It is worth the price. I recommend studying these notes from the FAQ.
EKR
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