<visibility>1</visibility> should do it
http://earth.google.com/kml/kml_tags_21.html#visibilitySo you'd have something like this
<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="
http://earth.google.com/kml/2.1">
<ScreenOverlay>
<name>Company Logo</name>
<visibility>1</visibility> <Snippet maxLines="0">
</Snippet>
<LookAt>
<longitude>-121.7573659985217</longitude>
<latitude>36.22548699990076</latitude>
<altitude>0</altitude>
<range>3320.736545915278</range>
<tilt>1.123966105095583e-010</tilt>
<heading>0.000458959358399989</heading>
</LookAt>
<Icon>
<href>URL</href>
</Icon>
<overlayXY x="0" y="1" xunits="fraction" yunits="fraction"/>
<screenXY x="0" y="1" xunits="fraction" yunits="fraction"/>
<rotationXY x="0" y="0" xunits="fraction" yunits="fraction"/>
<size x="0" y="0" xunits="fraction" yunits="fraction"/>
</ScreenOverlay>
</kml>
(<LookAt> is optional)
Thanks,
Phil