Job Title: Communications Coordinator
Washington, DC
Purpose:
Directs
strategy and manages media relations for positioning SEIU members,
campaigns and leaders in media outlets. Builds relationships with
International and local union communications staff and leaders to
develop and coordinate public relations, media relations and general
communications support for outreach to media.
PRIMARY RESPONSIBILITIES:
(Any one position may not include all of the specific duties and
responsibilities listed. Examples provide a general summary of the work
required and should not be treated as a total and complete list of
expected duties to be performed by employees in the classification.)
- Manages strategy and outreach to generate positive media coverage of the union’s members, goals and campaigns.
- Initiates and develops working relationships with media journalists.
- Coordinates
with lead communications staffers on Issue Campaigns and on Strength
and Growth Campaigns to frame and craft campaign messages that will
resonate with audiences.
- Coordinates with the various divisions and programs of the union to develop stories to pitch to media outlets.
- Conducts spokesperson training for SEIU members, leaders and allies in relation to interviews with media.
- Manages
campaign event communications – strategy, message, look and feel,
materials, marketing, media outreach, event flow and agenda.
- Oversees
work of communicators within locals to ensure high quality standards,
best practices, and consistency of message in relation to outreach to
media.
- Manages targeting and placement of paid advertisements in media to support various campaigns and political action.
- Provides background briefings for International and Local Union Officers, field staff and union members.
- Performs other duties as required to assist the International Union.
Contacts:
Must
be able to represent the International Union with local leaders,
members, staff, and outside organizations utilizing independent judgment
and a high level of professionalism.
Interfaces with high-level organizational and external contacts, including:
- SEIU
members, officers, division leadership, International senior staff,
project and program managers, field, political, and organizing
directors, local union officers and staff.
- External: news media, politicians, government officials, partners and allies.
- Vendors:
design and production companies, consultants, pollsters, freelancers,
video and multi-media producers, advertising agencies.
Ensures that sophisticated choices are made about appropriate vendors and support services.
Direction and Decision Making:
Reports to the Asst Director of Communications and works with extreme independence.
- Must have demonstrated ability to manage own work and work of others with light supervision.
- Requires a high level of judgment and ability to take initiative and work independently.
- Must
use a high level of judgment and discretion in all areas of work. Must
maintain a high level of confidentiality in handling SEIU affairs.
- Must
be able to work with International and local union elected leaders and
senior staff in complex and sometimes politically sensitive situations.
- Must be able to act and organize time with extreme independence.
- Must be able to handle multiple “priority” projects simultaneously and set and meet deadlines.
Education and Experience:
Bachelors
degree in communications or related field. Five to eight years of
related work experience or a combination of education and experience
that would provide for the following knowledge, skills and abilities:
- Excellent writing, verbal, and analytical skills.
- Experience developing relationships with journalists and placing stories in U.S. media outlets.
- Thorough knowledge of community-based news organizations in the United States.
- Thorough knowledge of print, broadcast and electronic media systems.
- Thorough knowledge of media relations and public relations strategies.
- Knowledge of unions or other advocacy organizations.
- Skill in the use of online public relations management software.
- Skill in the use of personal computer including Microsoft Office Suite.
Physical Requirements:
Work
is generally performed in an office setting, but job may require work
in the field or in other settings to perform the tasks required to
complete assignments. Must be available for frequent travel with
overnight stays. Long and irregular hours.
Apply Here: http://www.Click2apply.net/4ybdc3n796
PI91414506