Communication Coordinator - Latino Outreach - SEIU International, Washington, Dist. Columbia, United States, 20036

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SEIU

 

Communications Coordinator- Latino Outreach    Grade:  B

 

Washington,D.C.

 

Purpose:

 

Manages SEIU communications and media work to promote our union’s initiatives directly to Latino audiences through specialty media and communications.

 

 PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed.  Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)

 

National Communications, Media, and Outreach

• Builds and maintains relationships with corporate executives in the Latino business and media community to develop partnerships that deliver on SEIU initiative’s.
• Helps manage strategy and implementation of Latino communications efforts.
• Manages creation of Latino earned media content and outreach strategy
• Manages external media relations strategy and implementation to target Latino audiences.
• Provides spokesperson training in English and Spanish where applicable for local leaders and members.
• Manages preparation of briefing documents, talking points and other visibility work for relevant leadership as needed.
• Serves as a key contact for communications with allies and partners in key constituency groups.
• Develops relationships with key reporters and columnists among Latino outlets.
• Manages any Latino focused campaign event communications – strategy, message, look and feel, materials, marketing, media outreach, event flow and agenda.
• Directly supervises individuals on Latino media team.
• Performs other duties as assigned in support of promoting our narrative.

 

Local Capacity

• Helps department identify local communicators and leader to be part of Latino media spokesperson team and also those who can add communications capacity to these audiences on SEIU priorities.
• Provides training for local communicators.

 

Management and Administration

• Manage media relations work for the department’s Latino outreach, including planning, project management, and coordinates with divisions, departments, and field on key issues.
• Assists with vendor management for department Latino media work.
• Helps prepare and monitor earned media communications reports.
• Performs other duties as assigned in support of the work of the department.

 Contacts:

 

Must be able to represent the International Union with local leaders, members, staff, and outside organizations, utilizing independent judgment and a high level of professionalism.

 

Interfaces with high level organizational and external contacts, including:

• SEIU officers, International senior staff, project and program managers, field, political, and organizing directors, local union officers and staff.
• External: news media, politicians, government officials, partners and allies.
• Vendors: design and production companies, consultants, pollsters, freelancers, video and multi-media producers, advertising agencies.

 

Ensures that sophisticated choices are made about appropriate vendors and support services.

 

Direction and Decision Making:

 

Reports to the Director of Communications and works with extreme independence.

 

• Must have demonstrated ability to manage own work and work of others without supervision. 
• Requires a high level of judgment and ability to take initiative and work independently. 
• Must use a high level of judgment and discretion in resolving problems within the Communications Department and throughout SEIU.
• Must maintain a high level of confidentiality in handling SEIU affairs.
• Must be able to work with International and local union elected leaders and senior staff in complex and sometimes politically sensitive situations. 
• Must be able to act and organize time with extreme independence.
• Must be able to handle multiple “priority” projects simultaneously and set and meet deadlines, and ensure that staff team does the same. 

Education and Experience:

 

Bachelors degree in communications or related field required.  A minimum of 5 years experience  or a combination of education and experience that would provide for the following knowledge, skills and abilities:

 

• Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.

• Thorough knowledge of media relations and social media strategies.

• Thorough knowledge of electronic and print media systems. Knowledge of advertising techniques and familiarity with all aspects of literature, audiovisual, and online production process required.

• Robust experience in working with Spanish language community groups and issues.

• Spanish fluency and ability to converse, generate content, and translate materials easily between Spanish and English.

• Excellent writing, verbal, and analytical skills.

• Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology.

• Knowledge of unions or other advocacy organizations.

• Skill in the use of personal computer including Microsoft Office Suite.

 

Physical Requirements:

 

Work is generally performed in an office setting, but job may require work in the field or in other settings to perform the tasks required to complete assignments. Must be available for frequent travel with overnight stays and able to work long and irregular hours.

 

SEIU is an Equal Opportunity Employer

PI88026944

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