1.) This guide should help explain how to call the map in V3:
http://code.google.com/apis/maps/documentation/javascript/tutorial.html
Essentially your map code will go in a javascript function, and in the
body tag you will call that function. In the 'hello world' example
over at that link you will see we usually call it initialize(); but
you could rename it to whatever you want obviously provided both the
function and the call have the same name.
You don't need to call GUnload anymore, because map assets are (in
theory at least) dynamically cleared by the browser and the API as it
goes. Its a little bit contentious, you can read more about it at this
link if you really want, or just take my word for it:
http://code.google.com/p/gmaps-api-issues/issues/detail?id=772
2.) Per the 'hello world' example at the first link, you don't need to
include an IE7 standards mode meta-tag in V3 as far as I am aware.