Recording Geocoding Results

[Drock]

After I created a store locator map for a client we were wondering if it is in violation of the google maps API terms to record the lat/lng of the returned geocoding results for analytical purposes, no personal data would be recorded only the search locations so my client could see where their customers were searching for products but I'm unsure if that would be a violation of 10.1.3 (b) or maybe other parts of the Terms of Service. 

[Rossko]

> After I created a store locator map for a client we were wondering if it is
> in violation of the google maps API terms to record the lat/lng of the
> returned geocoding results for analytical purposes,

Seems clear enough:

" 8.1 Definitions.
...
(b) "Content" means any content provided through the Service ...
including ... places data"

and

" 10.1.1. General Restrictions.
...
(g) No Use of Content without a Google Map. You must not use or
display the Content without a corresponding Google map, unless you are
explicitly permitted to do so in the Maps APIs Documentation, or
through written permission from Google. For example, you must not use
geocodes obtained through the Service except in conjunction with a
Google map"

You'd have to ask your own lawyer, but I don't think that can be
interpreted as "show it on a map, and then you can do what you like
with it afterwards"

And as you say, 10.1.3 reinforces the prohibition further

Of course that's all about use for free, as you are talking about
using Google's data for commercial advantage it's probably worth
looking at commercial licensing
http://www.google.com/support/enterprise/bin/request.py?contact_type=gme&utm_campaign=en-us-codeterms