Google, What are you doing? (suggestion)

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de Witte

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Sep 1, 2011, 4:42:45 AM9/1/11
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Google,

What are you doing? From the outside it looks like your team has no experience in how to deliver, market and sell a product.

  1. You know that people will start screaming if their pricing is raising from 300$ to 3000$.
  2. You know that beforehand by analyzing the effect of new pricing on your existing customers.
  3. You know that people will leave because of this reason.
  4. You know that people are making business plans with GAE, they will move with these numbers.

So why?

Why didn't you contact them before, assisting them to make their app efficient and tuning your own model? If the community knows that there are large apps running on the cloud at a cost efficient plan, then it gives them faith to tune their own app.

Suggestion:
  • Put the python users on the old pricing model until 2.7 is ready.
  • Contact all your 300$ -> 3000$ customers today!
  • Make a new community group and add select 20 of these large customers, work with them closely to optimize your pricing model and their application. Make the progress visible in this new group.
  • Do not enable the new pricing model until 70% of these selected customers are reasonable happy.

Your product has a lot of potential, don't mess it up, due bad management.

Any additional feedback is welcome.

-Wendel

Per

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Sep 1, 2011, 6:12:39 AM9/1/11
to Google App Engine
Full agreement here. For us it's not the pricing increase that makes
us feel so uneasy, a price hike was to be expected. It's the seeming
lack of experience with enterprise products and how to communicate
upfront that makes me afraid. I doubt that other Google products, e.g.
Adwords, would make such drastic changes at such short notice.

At my previous employer, one of the five Company Values was "Don't
f*ck the customer". It applied to every single employee, no matter if
in engineering, sales or marketing, no matter if you're the VP or the
intern, and it really kept everyone honest. People make mistakes (we
sure did), you can't please everyone (we certainly didn't) but at
least you have to try real hard. I'd like to see more of that from the
product management team here.

I'm on Java, but the Python 2.7 discussion looks like a big failure in
management to me. This does not seem like the best way to treat your
customers. When you said "second half of 2011", why didn't you pick
mid October or mid November instead if you didn't have solutions to
these problems yet. Could have saved you a lot of frustration from all
I can see.

Cheers,
Per

MK

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Sep 1, 2011, 5:22:01 AM9/1/11
to Google App Engine
Very good point !
Google, please don't let us down.

On Sep 1, 5:42 pm, de Witte <jcreator.xi...@gmail.com> wrote:
> Google,
>
> What are you doing? From the outside it looks like your team has no
> experience in how to deliver, market and sell a product.
>
>    1. You *know *that people will start screaming if their pricing is
>    raising from 300$ to 3000$.
>    2. You *know *that beforehand by analyzing the effect of new pricing on
>    your existing customers.
>    3. You *know *that people will leave because of this reason.
>    4. You *know *that people are making business plans with GAE, they will
>    move with these numbers.
>
> So why?
>
> Why didn't you contact them before, assisting them to make their app
> efficient and tuning your own model? If the community knows that there are
> large apps running on the cloud at a cost efficient plan, then it gives them
> *faith* to tune their own app.
>
> Suggestion:
>
>    - Put the python users on the old pricing model until 2.7 is ready.
>    - Contact all your 300$ -> 3000$ customers today!
>    - Make a new community group and add select 20 of these large customers,
>    work with them closely to optimize your pricing model and their application.
>    Make the progress visible in this new group.
>    - Do not enable the new pricing model until 70% of these selected

andrew

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Sep 1, 2011, 2:16:42 PM9/1/11
to Google App Engine
Good Post, and a pretty good set of suggestions on how to manage the
change *before* making it a problem.

I guess I'll be digging out that spreadsheet I did comparing GAE to
AWS and others, and looking at the cost projections in our business
plan. :-(

If others out there have done similar direct cost comparisons, then
let me know if they are posted somewhere.
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