Access to IDFA

[Anthony]

Can a third party ad server gain access to IDFA on IOS?  Will admob SDK expose the IDFA so my 3rd party ad server can perform conversion tracking?

Please let me know how this might be possible.  Would it require a partnership between the ad server and Admob?

Thanks!
Anthony

[Chad Zhou]

Hi, Anthony,

Thanks for reaching out.

Although the SDK does use IDFA, it does not expose IDFA.

Chad,

Mobile Ads SDK Team

[Klaas]

Hi Chad,

is it possible for dfp premium users to get access to IDFA in custom templates?

Best,

Klaas

[Elton Kent]

Hi Klass,

You still would not be able to access it. 

Cheers,

Elton

[Seán Dillon]

Just a quick update, this has changed recently in DFP Premium as detailed 

in this post: https://support.google.com/dfp_premium/answer/1242718?hl=en 

(under Tracking Macros -  Pass IDFA/AdID macro)

The IDFA/AdID is exposed in the adcall to DFP and they are now allowing

access to this using the macro

%%ADVERTISING_IDENTIFIER_PLAIN%%

Previously you would have needed to write code in the App to access this

and insert as a KeyValuePair in the adcall and then use the %%PATTERN%%

macro method to extract it out in the ad... So... a lot easier. :-)

So you could then pass this on to a 3rd party if required.

Cheers

Seán

[Klaas Müller]

Hi Sean,

thank you very much for sending these information. It is good to know that you are able to Identifiers via macro. Keep going adding new features. By the way, I also passed the information via key value to be able to target specific campaigns to customers and agencies to see their ad as demonstration and showcase. So if you do a idfa/adID targeting, it would also be helpful.

Best regards

Klaas