I'm not an expert in packaging, I've released a few apps, but my novice eyes caught some things:
* Bullet 6 under "Packaging your app" mentions the manifest file, without specifying anything useful about it to someone (eg: me) who doesn't know what it's for. Maybe add a descriptional oneliner, or a link to more details as a bare minimum.
The same goes for other steps here too; they merely instruct what to do without any background or analysis of the code, like the first tutorials do.
* Creating a release requires you to think about naming, and there's a couple of names to be defined:
- package name as found on pypi / installable with pip (django-polls)
- module name as it's imported in python (polls)
- name of the template dir (polls, = module name)
Maybe clarify the distinction and definition, and provide some guidelines. Eg: prepend 'django-' to django apps, and remove it from the module name, except when it might collide with another module, and use the same name for the template dir.
* The guide could include a link to documentation on how to setup and manage a VCS repo for collaboration (even just by pointing to how it's done for django itself). Also mentionable are other tools like (to name a few) readthedocs,
django-apps.com, and, if CI was given a short introduction, travis-ci (since many django apps seem to use this) could be mentioned.
Just my thoughts to make this tutorial as good as the others!