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Tricia,Do you have any tips on where to go to research freelance, small biz, and home worker populations? In Austin, I've found several resources for info on startups and the Chamber of Commerce has broad demographic data that includes # of technology workers and the # of "art and design" workers, but I haven't found much on freelancers and home workers.
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Tricia,Do you have any tips on where to go to research freelance, small biz, and home worker populations? In Austin, I've found several resources for info on startups and the Chamber of Commerce has broad demographic data that includes # of technology workers and the # of "art and design" workers, but I haven't found much on freelancers and home workers.
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Cameron,I'm a believer that competition in general is a good thing but you should let demographics and your knowledge of the community dictate your decision. What's the pool of freelancers in St. Louis? If you're going to allow small orgs like, say, early stage startups, how many of those are there? How many employees that work from home (anyone know a good source for that info?)?I'm looking at opening a space in Austin so I'm in the middle of doing all of this same research. Austin is saturated with about 15 coworking spaces and several startup incubators that also cater to coworkers, but they're still only catering to ~700-800 people total and about half of those are startup employees. With 1500 startups in the Austin area and a yet-to-be-determined number of freelancers and transient workers (people like independent real estate agents that only need part-time office space), there's still an unmet need. With all that, I can't imagine STL is being fully served by only one coworking space!Another big question is where in STL? In Austin, most coworking places are located East with a couple Central, a couple South, and a few North or NW. That maps out pretty well with where the market is but it still leaves large parts of the city unserved.Do you serve the same market? High-end, low-end, startups, students, creatives, developers, etc., etc.Do you offer the same features and services?Probably the most important questions: Do you know the coworking community in STL? How will you get to know them? Coworking spaces are about building communities and they're typically built out of—or as an extension of—existing communities.
Nik, that would be great! My email is clussman [at] gmail. Thanks!
On Monday, March 4, 2013 4:50:25 AM UTC-6, nik...@modusindorum.com wrote,
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One perspective to consider is what is the total addressable market? Vancouver has many coworking spaces and I get asked often by the media if I think the coworking market in Vancouver is saturated.
By my math, if you consider every micro entrepreneur as a potential user, Vancouver is addressing around 1.5% of the total addressable market. Far from saturated, surely.
Yet some of these spaces are struggling to fill desks. The problem isn't the size of the market - it's lack of knowledge in the potential market about coworking.
More spaces = more potential awareness. There must be some critical mass in a city or region that pushes coworking from obscurity to mainstream recognition.
Thoughts?
_______________
Aaron Cruikshank
Principal, CRUIKSHANK
Phone: 778.908.4560
email: aa...@cruikshank.me
web: cruikshank.me
twitter: @cruikshank
book a meeting: doodle.com/cruikshank
linkedin: linkedin.com/in/cruikshank
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So the rest of you can start something wonderful and prove them wrong. Don't let one bad apple spoil it for the rest of you.
r.
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