On Apr 16, 7:59 pm,
woll...@bimajority.org (Garrett Wollman) wrote:
> Neal McLain wrote:
>> There are plenty of other second-tier networks that would jump at the
>> chance to grab a former FOX or CBS channel. Possibilities are
>> endless: Bounce TV, This TV, Ion Television, Retro Television Network,
>
> None of those pay enough to justify the electric bill.
>> foreign language, religious, home shopping.
>
> Those can be lucrative, and are generally the stations that elect
> must-carry anyway.
If you were a big broadcast group owner like Belo or Sinclair, what
would you do if your affiliated network announced that it would not
renew its affiliation agreement? Look for another network? Band
together with other group owners and create a new network? Buy CNN or
some other advertising-supported cable-only channel? Or just sell
your spectrum to the feds and go off the air?
I think the big group owners will survive.
>> Furthermore, if CBS and FOX go cable only, they lose all the cushy
>> perks their affiliates got under the 1992 Cable Act. No more mandatory
>> cable carriage,
>
> That's fine by them, since they weren't depending on must-carry
> anyway. They were depending on their NFL and other sports rights.
> (Murdoch, for his part, has been quietly accumulating sports rights
> over the past few years, because he thinks six national
> general-interest cable sports networks just aren't enough and plans to
> launch a seventh later this year from the remnants of SPEED.) Fox and
> CBS both think their programming is valuable enough to consumers that
> they could get at least as favorable a deal from the big-five MSOs
> (and anyone who isn't one of the big five is too small to count) and
> the two satellite companies.
>
>> no more retransmission-consent,
>
> See above.
I don't think it would be "fine with them" if the cable and sat
companies put sports on a separate tier. Surely you're aware of the
Cablevision v. Viacom Inc. lawsuit in which Cablevision accuses Viacom
of antitrust violations "for forcing it to carry and pay for more than
a dozen 'lesser-watched' channels in order to offer the popular ones
like Nickelodeon and MTV." (
http://tinyurl.com/bwmyds4)
Whether or not Cablevision will win this suit is beyond my ability to
foresee, but if Cablevision prevails, the obvious place to start is to
isolate sports onto a separate tier.
Of course, FOX, DISNEY, YES, et al, would flood Capital Hill with
lobbyists. But so would Consumers Union and numerous other "public
interest" groups.
>> no more government-mandated geographic monopolies,
>
> A national service doesn't have any use for that anyway.
>
>> no more mandatory access to the basic- cable tier.
>
> See above.
See above.
>> But their former affiliates will still have those perks!
>
> But they won't have programming anyone (other than little old ladies
> on Social Security, who aren't the most lucrative advertising market
> out there) has the slightest interest in.
I think the big group owners will survive.
> I've believed for a long time that broadcast television is
> functionally obsolete, and will be gone (at least as a mainstream
> commercial offering) early in the next decade. It's just a huge waste
> of energy, and if the executives weren't mired in the sunk-cost
> fallacy, they'd have seen that and gotten rid of it already.
That's exactly what Bill said back in 2009. (
http://tinyurl.com/y8nysmy)
At the time, I disagreed with him, citing the power of the NAB. The
NAB may not have as much power as it used to, especially if FOX and
CBS jump ship.
But I still think the big group owners will survive.
Neal McLain
***** Moderator's Note *****
Q. Is the Grasshopper book the earthly manifestation of Jon Postel's soul?
A. See above.
Bill Horne
Moderator