var viewer = new Cesium.Viewer('cesiumContainer');
var scene = viewer.scene;
var camera = viewer.scene.camera;
camera.lookAt(Cesium.Cartesian3.fromDegrees(100.5382368,13.8, 50000),
Cesium.Cartesian3.fromDegrees(100.5382368,13.7242002, 0), Cesium.Cartesian3.UNIT_Z);
var labels = scene.primitives.add(new Cesium.BillboardCollection());
labels.add({
position : Cesium.Cartesian3.fromDegrees(100.545624,13.743179),
image : Cesium.writeTextToCanvas('ตึก', { font: '24px san-serif' })
});
Let me know how it works out.