Senior UX Designer, Website at Carbonite in Boston, MA
Sampada Marathe
ID 2016–2074
Job Location US-MA-Boston Department Engineering Type Regular Full-Time
More information about this job:
Position Description:
At Carbonite, over $100M of our business is funneled through our website on an annual basis; it’s the core of driving revenue for the Company. As we continue to scale the business, we are in need of a Senior UX Designer for Carbonite’s website; you will own the user experience design (and redesign) of the website for Carbonite’s over one million customers and hundreds of daily prospective customers. You’ll also lead the redesign of our expansive customer support portal, international sites, and other aspects of our web presence – all while ensuring designs are fully responsive and fit mobile, tablets and other screen sizes, providing the best experience for our users. Within the first six months, you will work with a cross-functional group of stakeholders to define the goals and requirements for our web presence, and then deliver a ground-up redesign and re-architecture of Carbonite.com and bring them to life. You will also continuously improve and update the website(s) with new content, better visual designs, and be in support of any new technical requirements.
When you’re not designing and collaborating with other teams, you’ll be living and breathing data. You need to closely examine extensive customer usage data and business performance metrics to determine what’s working and what needs improvement. To assist with this, you will work with a dedicated data analyst and A/B tester. We’ll need you to determine where you want to deploy tests and how to determine their success. There are many challenges and opportunities where you can affect the business, so if you’re up for it, we’d love to hear from you!
Responsibilities:
Your first three to six months:
- Develop an understanding of the business, product line, users, and prospective customers
- Get a feel for working as part of our UX team, learnt the tools and become comfortable with the UX process
- Build relationships and work closely with cross-functional stakeholders in Marketing and Product to define the goals and requirements of the redesign of the website
- Jump right in and start creating beautiful, elegant visual designs as soon as possible
- Collaborate with our UX Research team to understand our users and prospects
Six months and beyond:
- All of the above, plus:
- Be the design owner of a large web presence of over 25 webpages, including carbonite.com, our customer support knowledge base, and our international sites. Ensure all designs are fully responsive (RWD) and translate to any screen size
- Continue to align business requirements, use cases, and user needs into elegant web designs
- Examine the usage data we have (and institute a process to obtain any data we do not have) to ensure your designs are effective and are efficiently optimized
- Define A/B tests to quantitatively improve testable areas of our sites, like messaging, interactions, and overall look & feel
- Effectively communicate your designs and advocate for a user-focused design vision with internal stakeholders
- Team up with a dedicated engineering team as they build all of your designs
- Create and manage a design pattern library to keep our web presence unified and cohesive, and in sync with our product designs and experience
- Drive the design of a visual identity (logo, wordmark, etc.) for each of our products on the website and in the products themselves
Key Challenges/Success Factors:
Carbonite.com plays a critical and central role in all of Carbonite’s business. As such, your greatest challenge will be to create a vision that effectively balances multiple different needs in a single elegant design, including:
- Capturing the attention of our personal prospects, educating them on the need for cloud backup (and that Carbonite is the right solution), and then providing a frictionless ecommerce experience to convert them to subscribing customers
- Where our personal customers are highly transactional, our business customers have a slower, more evaluative buy flow, so you’ll need to ensure the business area of the website is built to suit a customer with a very different buying profile
- While optimizing for the two different types of prospective customers (personal and small business), we also need to ensure our existing customers can find everything they need on the website with ease
- Working hand-in-hand with Marketing to cultivate our brand as we grow into a business-focused company without losing the appeal to our many current and prospective personal customers
Qualifications:
- You have 7+ years of experience in user experience design and visual design for the web
- You have experience in designing for high-traffic B2C websites with an ecommerce component, and/or B2B enterprise site
- You have proven success (and passion!) for designing beautiful, elegant, and fully responsive web designs
- You can work autonomously and delivery work on in a deadline-driven environment
- You are metrics driven – you have developed and implemented A/B testing with your designs to determine the most effective solutions
- You can give and take design feedback like a champ
- You highly value and incorporate user research into the design process
- You consistently stay on top of UX trends and constantly evaluating oneself for self-improvement
- You are comfortable presenting (and defending) both your own designs and those of others on the team
Overview:
Carbonite was launched in 2005 with a clear goal: Provide easy to use, secure and affordable online backup to the consumer market. And we succeeded. Today more than 1.7 million businesses and individuals trust Carbonite with their important files and data. And we’ve generated rapid, consistent growth with over 30 consecutive quarters of record revenue.
Now we are taking on a new and exciting challenge: Cloud & hybrid business continuity solutions for the small and mid-size business (SMB) market. We entered the SMB market with the launch of Carbonite Pro in June 2011. Our SMB business grew over 70% last year and we’re building a powerful team of skilled professionals to help us keep the momentum going.
Small businesses worldwide number more than 78 million. Industry analyst firm IDC estimates spending in the SMB business continuity market will increase 33% annually through 2018. As a proven market leader with 10 years of cloud backup and recovery experience, Carbonite is well-positioned to lead this rapidly growing market segment.
Carbonite continues to grow with the acquisition of EVault, formerly the North American cloud-based business continuity and disaster recovery division of Seagate Technology. Founded in 1997 and purchased by Seagate Technology in 2007, EVault is a leading provider of disaster recovery and business continuity solutions designed for SMBs and small enterprises. In contrast to vendors who provide exclusively on-premise software and appliances, EVault offers a full line of cloud-based appliances and cloud services such as failover, which enables customers to continue normal operations in the event that a physical server fails. EVault’s cloud approach has many similarities to Carbonite’s and is designed for larger customers with more complex IT environments. As a result, the acquisition enables Carbonite to expand its addressable market, which it estimates to be worth $13 billion dollars in the U.S. and more than $40 billion worldwide.