Text Ads Update

[Karolis S.]

Hi,

We are looking at Adwords API as we have a need to update TextAds twice a day with new product prices in them.

I have read about Parameters: https://developers.google.com/adwords/api/docs/reference/v201402/AdParamService?csw=1

But, I prefer going another way if it exists. Is it possible somehow (official or with workarounds) to update existing Text Ads? 

Major criteria is that Text Ads can not be deleted and created new. They need to be updated keeping all time history and QS, etc.

Thank you for advice,

K.

[Josh Radcliff (AdWords API Team)]

Hi,

Text ads are immutable, so you must remove the existing ad and create a new one.  This is consistent with the AdWords API, where attempting to modify an existing ad will warn you that you're actually creating a new ad.

A few options you have for frequent updates are:

1. The AdParamService that you mentioned

2. Modify sitelinks or other feed-based ad extensions.  When you change a FeedItem it updates that item but still retains historical stats.

Cheers,

Josh, AdWords API Team