44 million desktop searchers you won't find on Google. Meet them.

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Jan 26, 2023, 12:16:01 PM1/26/23

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Microsoft Advertising

719

MILLION

DESKTOP SEARCHERS⁴

When you know your audience, you can learn how to reach them. Let's take a closer look at the Microsoft Search Network audience.

Start reaching them today >

Graphical searchers fading from dark to light in gradient rows.

They’re getting established

60%

are ages 25-44¹

Icon representing two people with a heart between them.

53%

are married¹

53%

graduated college or above¹

They’re making big decisions

2.6M

are planning last-minute travel²

3.1M

are researching a car purchase²

2.2M

are looking at a home loan²

They’re spenders

32%

spend more online than the average internet searcher³

Icon of a hand holding a coin with the money symbol.

48%

are in the top 25% of household incomes¹

Get started with this free $150 ad credit

Claim your $150 ad credit* when you spend $50 and launch a new campaign. Plus, our experts will help make the most of any budget.

COUPON CODE: 26F773C4C40F4B87

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*Offer expires June 30, 2023. See Offer Details for terms and conditions.

How to redeem your offer: Before you can redeem your promotional offer, you must sign up with Microsoft Advertising, then indicate a primary payment method for your account.

¹ GlobalWebIndex. Based on 42,545 survey responses classified as Microsoft Advertising Network audience members and 58,242 survey responses classified as Google audience members. Survey conducted January - June 2020.
² Microsoft Internal data, July 2020.
³ comScore qSearch, Explicit Core Search (custom), United States, September 2020.
⁴ comScore qSearch, Explicit Core Search (custom), Global, March 2021.

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