FESTIVAL SEASON 2025 EVENT OPPORTUNITY (Deck Enclosed).....
Michelle Wendell
Hi Silk team,
Festival Season is bigger, more influential and higher stakes for brands than ever before! That’s why CLD is already in production and offering brand partnership for the annual Pre-Festival House 2025 (the largest, most successful and highest-return VIP event opportunity of the year – firmly slated to generate over 3.1 BILLION impressions with an EMV / ROI value upwards of $19.75+ million dollars).
While events like these have a proven track record of generating celebrity and macro-influencer placements, credited national media coverage, increased brand awareness, and increased e-comm traffic/conversion; the Pre-Festival House event in particular is an exceptional opportunity, as it’s timed at the very start of the viral music festival circuit that dominates Q2 market trends for millennial and GenZ audiences.
Pre-Festival House 2025 is set for Tuesday, April 8th from 10am - 6pm (just days ahead of Festival Weekend One), at an extremely luxurious 2-acre private estate directly next to the iconic Beverly Hills Hotel (see images of this $34 million dollar property HERE). We will host 365 VIPs (defined as celebrities, top tier macro-influencers and a few select national editors), all of whom can engage with your brand for photo opps, social sharing, sampling, seeding, etc. You can take a peek at this event’s 2024 recap HERE, HERE & HERE.
Past brand partners include Range Rover, CELSIUS, LaRoche Posay, Morphe, Set Active, etc, and guests who frequent our events include Megan Fox, Emma Roberts, Shaun White, Nina Dobrev, Madison Beer, Olivia Culpo, Kyle Kuzma, Winnie Harlow, Zedd, Jasmine Tookes, Taylor Hill, Vinnie Hacker & many, many more.
Here’s a quick run-through of all event details….
What is required from your brand?
Pre-Festival House 2025 - DECK LINKED HERE
Opt-in Fee: $20K + 10% shared cost*
*Not due until post-event: 10% of shared production hard costs (ex: venue, VIP valet, permits, etc), guesstimated to land around $4K.
What will this include, and what deliverables will your brand be receiving?
Pre-Event Press Release (to top-tier media), including your brand logo, bio, imagery, social handles, etc
All event planning, production, scouting, walk-throughs, PR, check-in, front of house, back of house, support staffing, etc
Guest list creation (with your approval and input) including celebrities, top tier macro-influencers, a few top national editors
Invitation distribution (including your logo)
Real-time sharing on targets invited and RSVP's coming in. This is a huge upside in that you will have full transparency as the list develops, and you can plan ahead for A-list celebrity placements for the brand
Guest transport (both complimentary valet and complimentary Uber / Uber Black). A nice upside since cocktails will be served, and responsible consumption is key
Insurance, permits, security and all other surrounding regulatory factors
Welcome card with a social call to action including your logo and IG handle. Ensuring that VIP guests tag you throughout the event
Your branding and photo opp moment
Seeding of your brand to guests within your branded area (remember, CLD does all of the design & production legwork, subject to your approval of course)
Posts and tags from the VIP guests
Post-event sharing of all photos & videos on the same day as the event. Important: these will be fully licensed for no-charge usage by your brand. These will also be published on Getty, etc, for easier media pick-up globally
Post-Event Press Release
ROI-driven post-event formal recap
You can feel confident that we are hands-down the best PR & Production resource to work with because both our VIP wrangling capabilities and our event production expertise are unparalleled, as we have evidenced throughout our 19+ year track record of success.
With the urgency surrounding festival season deadlines, we ask that you get back to us ASAP to lock in your brand for Pre-Festival House 2025 – we take the production value & timeline very seriously to ensure highly photo-worthy and on-brand activations. I’m happy to hop on a call with you to answer any questions.
Kindly let me know your thoughts, and chat soon,
