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The question of why you would join OUSA is a good one. As is noted, the small discount you get on National events doesn’t come close to making a dent in the cost of the event. I would also venture to say that many members don’t see much benefit in being a member. Yes, you get a digital newsletter but it is something that you probably look at once and then never again. ONA was a benefit that sat around and begged to browsed periodically. It was something that you could see and didn’t vanish into cyberspace after a quick perusal. Clubs can, perhaps, see the benefit more clearly as they don’t have to find insurance on a yearly basis which is possible but not a fun thing for volunteers to do. The clubs also have assistance with course setting for national meets through course consultants. There are also other benefits that they can use such as EventReg, templates for advertising, etc.
In order to increase the membership of OUSA, the prospective members need to know what benefit they get. I know that there are many organizations that have “memberships” with little benefit to the members. Land trusts are an example. Yes, the members can use the website to find activities on the properties, but non-members can, too. In some ways, being members may be sort of a “badge of honor”. As a life member, I really don’t care what happens to the OUSA fee structure, it won’t affect me and another $5 probably won’t make a difference for existing members (although some are aging out of the sport). Marketing needs to figure out how to jazz up the benefits that are given in some way. Clint is going a great job of producing great images of many of the events but most people can access them as well. It might be interesting to see how many “new” members we have gotten in the last 5 years and/or 10 years. If that number is low, that may mean that the money coming in for memberships will continue to decrease even with an increase in fees. This is not an easy problem to solve but we do have a great sport so we should keep trying.
Peter Goodwin
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Thank you, Doria, for initiating this discussion and thanks to those who have already picked up the ball to offer their comments and suggestions.
I feel emboldened to give it a try.
Point 1: What do we think of the membership and levy increase proposals? Well, first a big thank you for not imposing any levy that would retroactively calculate an increase of levy on events already held. We have already calculated how to absorb the $.50 per entry increase without having to increase entry fees. We are good with the $2.00 levy starting with the 2023 end of year calculation.
Point 2: Memberships? Yes, go for the increase. Something you might also like to do is blend the membership with a donation and give some token in return. Like a $100 super membership with $50 for the membership and $50 to a fund with a special “I support” T-shirt (or decal) going to those who give the extra and get the tax deduction. (These figures are just examples and are not to be considered take it or leave it.)
Point 3: Thank you for not proposing to increase the junior/ student membership. Suncoast Orienteering is trying to encourage our best JROTC orienteers and their teams to go to the Junior Nationals and we will do every year. One of the surprising roadblocks is when the school teams find they must ante up yet another $10 for a junior's O-USA membership. So, our solution is that Suncoast Orienteering will pay the juniors’ OUSA memberships IF they sign up as members of Suncoast Orienteering. They still compete for their school team.
Point 4: Have you at a club event had someone come up to ask where can they buy a compass or an e-stick or some other equipment? Have you had school leaders or scout groups ask about where to purchase stuff? I have. At almost every event I have someone ask where they can buy something. If the order is big enough, I will arrange a purchase. Sometimes I’ll dig out and pass on a web address of one of the suppliers spread across America. But it is always a pain in the butt to be sending them to suppliers with no return coming to the club. I think it would be a great idea if we could just send the customers to the Orienteering USA website. Say OUSA adds a section to the website that they call something like the Orienteering Shopping Mall. They add a pass through link to various websites that gets the customer going through the mall to compass suppliers, O-shoe suppliers, O equipment suppliers etc etc and O-USA gets a portion of the resulting sales back. Or they get a fixed fee in return for a supplier being listed as part of the mall. OUSA does what Amazon is doing but by by-passing Amazon.
Florida Orienteering already has a small on-line sales operation going. How are they doing? I don’t know but I could ask. I know they are currently sold out of e-sticks.
How much money would an idea like the Orienteering Shopping Mall generate for O-USA? At this point I don’t know. But I do know that if the idea is not tried it will generate no money.
All the best,
Gord Hunter
Suncoast Orienteering
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Problem: OUSA needs more revenue. The solution is NOT to raise membership fees. Let me explain and offer another suggestion.
Let’s suppose we raise fees (individual $35 to 40, a 14% increase; family $45 to $55, a 22% increase). In the past, whenever we have raised membership fees, over the next year we’ve seen a significant drop in membership renewals, roughly offsetting the amount that would be gained by the increase if member numbers stayed constant. Guess what, a 15-20% drop in membership numbers completely wipes out any gain in revenue from the increased fees. Without greatly increasing the perceived value of membership, we will lose a significant number of members. With families already feeling the pressure of inflation, and looking for places to cut discretionary spending, this is absolutely the worst possible time to consider increasing the cost of membership.
Instead of raising fees, what if we could increase the number of members paying the current price by 15 or 20 percent? That would be far more valuable to the organization than charging a higher fee for fewer members, not just in income, but in the number of people reached by our newsletters, our annual donation appeals, calls for volunteers to serve on the board and committees, and more. So how can we go about a membership campaign that will pull in that many new members? Here are ideas:
Most OUSA clubs have far more club members than OUSA members (or regular participants for those clubs that don't have a membership structure). What if OUSA could do a targeted campaign to all those club members? How many OUSA clubs would be willing to share their member list with OUSA to allow OUSA to do a one-time promotional mailing to all of those members (exactly 1 email plus 1 snail mail)? My club certainly would participate, and I hope that most others would be willing. Even without any extra perks, that would certainly bring in a few new members.
Then, let’s look at what other membership organizations do to recruit. Perks, perks, perks! Renew your membership, and you can give a one year gift membership for half price. Renew or join and get a free gift (OUSA whistle, OUSA buff, OUSA t-shirt, OUSA bumper sticker or car magnet are examples). “Free” stuff is always popular.
Also, maybe offer different levels of premium memberships like Gord suggested. Platinum, gold, silver, bronze, perhaps, or maybe some cool orienteering specific names. While it is possible that some people buying premium memberships would correspondingly reduce their contributions to the annual fund or other donations, the net effect of even a few extra premium members would be positive.
Any promotion needs to emphasize the value of services to members: regular E-newsletter, annual publication, discount NRE fees, inclusion in national rankings (do we still send ranking patches?), anything else? We can of course also emphasize the philanthropic value of supporting OUSA: what OUSA does to support clubs and promote orienteering: insurance and club services, helping new clubs get started, support to national teams and youth programs, mapping for schools, Event Reg system, National champion medals, ...).
In my opinion, a serious attempt at outreach to increase the number of members, rather than raising rates per member is the way to go. Doing this right after the beautiful annual publication comes out (that clubs can “show and tell” to prospective members) would be a perfect time for a concerted membership campaign.
Mike Minium
(life member, so rate increase does not affect me personally)
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"Santa uses quantum physics to deliver to everyone in just one night. Provided no one observes him, he can be in multiple chimneys at the same time." - Unknown
"You cook bacon, but you bake cookies." - Unknown
*<l{:-o}}
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Adding to the growing list of good ideas to address the need for increased revenues at OUSA…
Please consider exploring the idea of mandatory OUSA membership for those who wish to compete in orienteering events, from local to national level.
In our club, we have many individuals who choose to participate in our local events without being a member of our club by paying a premium to club members’ entry fees, and those individuals plus many more who are not members of OUSA. ALL participants are enjoying an OUSA benefit of having an event to take part in, by virtue of the cost-effective liability insurance that OUSA provides. Why should the burden of resolving the issue of insufficient revenue fall only on the few that are already members of OUSA?
The idea could exclude participants on the White and Yellow courses so that orienteering remains welcoming to newcomers and beginners, but to move up to the more advanced courses, an OUSA membership should be required. There could be tiered levels so that those who aren’t going to compete or are only going to compete at local-level events pay less to be a member than those who will be competing at a regional or national level.
Way back in the day I competed in amateur motocross, in events that also required liability insurance (obviously!). Similar to OUSA, the AMA usually provided the insurance to the hosting club, and participants in the event had to be a member of the AMA to take part. Other sports that I have participated in, such as bowling, golf, etc. also require participants to be members of their national governing bodies in order to participate at certain levels. It would be a dramatic change that’s probably going to encounter resistance, but should be considered because it is fair.
Mike Avery
NEOOC
From: clu...@orienteeringusa.org <clu...@orienteeringusa.org> On Behalf Of Gale Teschendorf
Sent: Sunday, November 13, 2022 9:51 PM
To: Ruth Bromer <Ru...@treklite.com>
Cc: Faye Doria <faye....@orienteeringusa.org>; ClubNet <clu...@orienteeringusa.org>
Subject: Re: [OUSA-ClubNet] Proposed Revenue Increases for 2023 and 2024
How about keeping the rates the same except with a yearly inflation adjustment?
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Maybe we should act like many other non-profits and look for plain donations. We could have the $100 level as “compass supporters”, the $250 level as “control supporters” and the $500 level as “Master Orienteers”. (Yeah, the names could be a lot more creative….) Then, after the end of the year, people supporting at these levels would be cited for their donations. It might be said that if I go to a meet on the other side of the country that my costs for flights, rental car, lodging, etc. make is so this kind of donation is actually quite small in comparison.
Most people don’t see the value of a membership, those who know the sport and believe in it, can make this kind of donation.
Just a thought.
Peter Goodwin
From: clu...@orienteeringusa.org <clu...@orienteeringusa.org> On Behalf Of Bob Forgrave
Sent: Tuesday, November 15, 2022 4:01 PM
To: ClubNet <clu...@orienteeringusa.org>
Cc: runner...@gmail.com <runner...@gmail.com>; worne...@gmail.com <worne...@gmail.com>; ClubNet <clu...@orienteeringusa.org>; gor...@rogers.com <gor...@rogers.com>
Subject: Re: [OUSA-ClubNet] Proposed Revenue Increases for 2023 and 2024
Thanks, everyone, for a timely and well-considered discussion thread. Much to agree with here, but Tony's observations pulled me into this discussion.
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Rick, that is a great summary. I totally agree with everything you said.One thing I would like to add is I think increasing OUSA membership should be a means to an end vs the end goal. OUSA's main goal should be to increase participation in orienteering in the US. We should not implement any policy to increase OUSA membership which could decrease participation at local clubs. Requiring OUSA membership to participate in a local event would add an additional cost to participants unless either the club and/or OUSA subsidized the cost.
Alec RichardsonPresidentCentral Va Orienteering Club (CVOC)
I first got involved with orienteering through the Mountain Club of Maryland 45 years ago. At that time, we would hold meets using photo copies of sections of USGS 1:24000 scale maps with a minimal amount of field checking. We hung painted plastic gallon milk jugs as control markers with letters or numbers marked on them along with a pencil that participants used to write down on the corner of their map the letter or number of the controls they had located. Participants had to hand copy their own course maps from master maps that were posted in the start area, and we basically only had two course levels beginner and advanced.
After a year or so, I joined the Quantico Orienteering Club and was amazed at the improved quality of the maps the club was using and the fact that they had real control markers with pin punches, control sheets and punch cards, and a variety of course lengths and difficulty from which to choose. At around this same time I also joined what was then USOF to get access to information and training aids and to find out what other clubs were doing. I have never been active in the organization at the national level, but I appreciated the information about resources and national meets that was sent out via the regular newsletters and from time to time I was able to attend the national meets. Off and on, I have probably been a member of USOF/OUSA for 30-35 of the past 45 years.
While I have not been active at the national level, I have been very involved at the local level through QOC for 20 years or more. I served as the meet director for a QOC sponsored national A meet in 2009 and regularly serve as a meet director and volunteer for QOC local events. I have been a QOC Board member for the past 7 years and for 5 of those years I served as the club President. By all measures QOC is a very successful club. It has the largest number of members. QOC alone accounted for nearly 14% of all starts for the year and nearly 13% of OUSA Club Fees. I mention these figures not to boast, but to lend credence to my position that the national organization needs to put forth a program and vision that will help the organization and the sport to grow and especially expand the number of successful clubs.
I think everyone will agree that over the past 45 years the sport has made great technological strides. In addition, several of the local clubs have been very successful in recruiting members, creating maps and staging events. With increased access to current LIDAR data, the maps are far superior today then the old USGS based maps. The e-punch technology and tools like route gadget and information sharing through platforms like Attack Point are phenomenal and have helped competitors to hone and develop their orienteering skills. However, orienteering is still not a widely known or broadly recognized sport and while there are a few strong clubs in some regions there are many areas where there is very little or no activity at all.
Clearly the orienteering community is better off today than it was years ago, but it seems that the national organization has not been able to capitalize on this progress, as evidenced by the constant struggle to adequately fund its operations. And when revenue proposals are put forth, such as in the current discussion, the tension between what is good for the local clubs vs the national organization surfaces and it becomes difficult to make any real progress. I would posit that one of the reasons for this tension and the organization’s failure to grow is the lack of a clearly articulated strategic vision, which would merge and serve the interests of both the national organization and the local clubs.
As someone on this email chain pointed out, the membership in OUSA has hovered around 1400 for the past 10 years, which is rather sad for a national entity that encompasses clubs that had 35,000 starts last year. Some club leaders pointed out that only about 20% of their members were also members of OUSA and that is true for QOC as well, which is also a disappointing statistic. The club rechartering data for 2022 lists 68 affiliated clubs, but of that number 10 clubs had no events at all in 2021. The data further show that just 8 of the 60 active clubs accounted for 54% of all starts for the year and 51% of the fee revenue. So what is holding the organization back from exploiting this tremendous opportunity to grow and thrive.
If OUSA has a long-term strategic vision for the organization then great, but as a member and contributor it isn’t clear to me. Does OUSA intend to be an organization that serves individual members or is it an organization that serves and is built on a federation of clubs or is it both? Who or what groups are intended to be the primary beneficiaries of OUSA’s programs? What tangible goals or strategies have been implemented to make the vision a reality? There have been a number of comments about various revenue ideas and the need to grow but to what end? What is the vision that the leadership and the organization wish to achieve? The budget should not be inhibiting or driving the strategic vision of the organization, instead the strategic vision should be the driving force behind the budget.
Balancing the budget is not something that inspires members or donors to give more or that generates excitement and commitment. Creating a compelling vision and set of programmatic goals for the organization can and will inspire existing members and donors to give more and will expand the base. One of the fundamental axioms of fundraising is to start by asking your existing donors/supporters to contribute to the vision. The notion that the national organization and the local clubs are competing with each other is counterproductive. The reality is the local clubs stand to benefit from a strong national organization and vice versa. First, the leadership and stakeholders must agree on what kind of organization OUSA wants to be and create a compelling dynamic vision that the leadership, the clubs and the members can buy into and then we can figure out how to pay for it.
My personal vision for the organization would include the following elements:
· A dynamic program and staffing for Junior development and coaching.
· Since the clubs are the primary point of contact and involvement in the sport, there should be an initiative that focuses on seeding new clubs in areas that are underrepresented.
· Provide technical, resource, recruitment and governance assistance to clubs that are on the decline.
· Providing funding and technical help to clubs to update existing maps and map new areas.
· Holding periodic (maybe bi-annually) intensive mapping clinics for club volunteers aimed at increasing the capacity of clubs to update local maps and expand the inventory of mapped areas and venue types.
· Offering course setting clinics at various locations around the country to expand the course setting capacity of local clubs
I am sure many on this email thread could greatly expand on this list.
As you can see, my emphasis is on strengthening and building on the network of clubs that exist at the present time and to expand into areas that are not represented, because that is where I see the greatest potential for growth in numbers and in revenue. The fact that just 8 of the existing clubs are generating more than 50% of the starts and fee revenue nationally, is an indication that there is tremendous room for improvement and growth. But, it is not going to happen without creating and selling a compelling strategic vision for the national organization.
I believe it was Yogi Berra who said,” If you don’t know where you are going, you might wind up someplace else.” Where is OUSA going? Thanks to everyone who spent the time to get this far in my long winded commentary. BTW, the views expressed here are my own and may not reflect the opinions of the current QOC leadership team.
Jody Landers
For the past two years I have been on the OUSA Board watching the financial situation. OUSA is about to enter its third year with a budget in the red.I am trained as an accountant, and spent 35 years in personal financial planning helping families improve their financial situations. My personal opinion is that OUSA needs to increase revenue. OUSA funds necessary activities (website, database, accounting, member support, insurance) at a bare-bones level. Other important activities (team travel and uniforms, skills development for individuals and teams, championships) are often self-funded though club support. OUSA is not able to expand on most of the good ideas we have due to a lack of funding and/or people willing to volunteer their time to see them through.--I have proposed two ways to increase revenue - increase individual member dues and look to clubs for increased revenue. The OUSA Board wants to be sure members have some idea that these discussions are on the table as we prepare a 2023 budget.Our revenue from individual member (plus family, student, and junior) dues has not shown much change over the years. It hovers around 20% of total revenue. Ideally, we would be growing the membership base, which would increase revenue. But we have hovered around 1,400 members for the last 10 years. Without an increase in members, it is getting harder to provide the support for championship events, annual reports, newsletters, website, and insurance that members find important.I have proposed we increase individual membership in OUSA from $35 to $40 sometime in the first half of 2023. Family memberships (which include up to 2 adults and 2 members under age 25) would increase from $45 to $55 at the same time. Student memberships (under age 25) would continue at $20. Junior memberships (who cannot vote and don't receive the annual report) would continue at $10. I can't believe OUSA members don't think it is worth another $5 a year to support a sport they love.Clubs made it clear they prefer we only consider start fees when they recharter and asked us to make any change revenue neutral. At the 2022 rechartering, the statistics show about 35,000 starts generating about $70,000 of income That makes it clear a neutral start fee payment to OUSA should be $2 for 2024 rechartering. Club dues make up about 40% of annual revenue.Personally, I would recommend that we go to $2.20 for start fees to OUSA in 2024 to provide a 10% revenue increase. Other than insurance and some general support, we are not able to offer much to our clubs. Increasing revenue would allow us to explore ways to extend OUSA technology to clubs, to offer ways to broaden services (mapping, outreach to scouts or JROTC, how-to clinics), and to offer other technical and marketing support. Having more revenue lets us pay people to spend the time necessary to improve OUSA services.I am curious if clubs would consider a 2-tier start fee. I know many clubs offer a lower entry fee for white/yellow courses since these are generally run by newcomers or youth. Since we want to encourage beginners and youth, a lower payment to OUSA for white/yellow starts could be considered.Since we have no statistics on how many starts are on each course, I made a wild guess that 20% to 25% of starts are white/yellow. In that case, a 2-tier system could charge the current $1.50 for white/yellow starts and $2.25 for all other starts (which would be largely revenue neutral). That would require more records on the part of each club. I'm not sure the benefits of lower start fees justify the extra recordkeeping. Some club feedback would be helpful.For those who are curious, donations make up about 20% of revenue, 10% comes from the OUSA Endowment Fund, and the other 10% comes from programs (largely sanctioning fees for championships, some from the Youth Mapping Program, and small amounts from EventReg, book royalties, and book sales).I have included my personal email in case you would prefer to reply to me directly rather than to the entire group. You are also welcome to reply to any OUSA Board member or your club officials. The OUSA Board is concerned about raising revenue without the membership having any input on the decision. Our next Board meeting is December 5, 2022, so feedback should be given before that date.Thank you all for whatever you do to support orienteering,Faye Doriafaye....@orienteeringUSA.orgFaye DoriaVP of Finance
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On Nov 19, 2022, at 3:54 PM, Gale Teschendorf <goorien...@gmail.com> wrote:
What happened a dozen or so years ago that there was a jump in membership?On Fri, Nov 18, 2022, 10:17 AM RWorner LKohn <worne...@gmail.com> wrote:It is nice to see a lively discussion with many good points. It might be good to see someone post a brief history of USOF/OUSA so people could see what has been tried in the past.
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Benefits for clubs:
Insurance to hold events
Orienteering-specific registration system (EventReg)
Photos / publicized Event Recap of 2-day NREs and major events
Admin team to process charters, answer questions
Website to connect prospective orienteers to local clubs
Resources / programs / funding to support developing orienteering locally (how-to’s, map grants, youth programs, coach certification, etc)
Scheduling support for major events
Sanctioning oversight / support for major events
Publically-accessible calendar of national events
Publically-accessible library of orienteering resources, to include minutes from official OUSA meetings
Maintenance of communication channels (ClubNet, Facebook, OUSA website, official announcements on Attackpoint, etc)
Benefits for individuals:
Newsletter [currently by email]
$4 discount per NRE race (adult) / $3.00 for juniors
Free access to online training resources (Basic Orienteering curriculum, SafeSport)
Discounted access to Level 1 Coach Certification course
National ranking with NRE participation
Eligibility to win championship medals at NREs
Free access to download individual photos from 2-day NREs and major events
Annual publication
Other National Sporting Federation roles we perform:
Represent orienteering in the USA to IOF
Support national teams to compete for the USA in international competition
Make policies to guide implementation of the sport in the USA
Orienteering USA’s mission is to
Increase participation in the sport
Teach map reading and navigation skills
Promote enjoyment of, and respect for, the environment
Establish world-class competitive excellence within our national team programs
@Gale. My understanding is that the “jump” is a fiction created by incomplete data during the transition to the NEON database. Any pre-NEON numbers are not reliable. Possibly some better numbers could be found from other sources such as old AGM minutes or old voting lists.MikeOn Nov 19, 2022, at 3:54 PM, Gale Teschendorf <goorien...@gmail.com> wrote:What happened a dozen or so years ago that there was a jump in membership?On Fri, Nov 18, 2022, 10:17 AM RWorner LKohn <worne...@gmail.com> wrote:It is nice to see a lively discussion with many good points. It might be good to see someone post a brief history of USOF/OUSA so people could see what has been tried in the past.--
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