John R. Dvorsky
Hi Kevin,
First off, thanks for everything you and the crew are doing to keep PIR going. I know none of this happens by accident, and I really appreciate the amount of work, personal time, and vacation time people are putting into it.
I’ve been thinking about the low turnout, and my feeling is that it’s probably not one single reason. It feels more like a bunch of small frictions stacked on top of each other until people quietly stop showing up.
PIR is a great race when there are enough riders. With good fields, it becomes tactical, fast, social, and fun. There are groups, moves, shelter, teams, chases, primes, and all the stuff that makes racing feel like racing. But when the numbers get low, it can turn into a lonely wind tunnel where a handful of strong riders ride away and everyone else gets sandblasted alone. That is a hard sell, especially for newer riders, mid-pack riders, masters riders, or anyone who is on the fence after a long workday.
I also think PIR may need a stronger identity. It is a series, and it has always been a series, but I’m not sure it currently feels like a series with a culture around it and two races a week? At times it can feel more like “another race night” rather than something people feel they have to be part of.
My gut feeling is that the emotional pull is not quite strong enough right now to overcome the friction: traffic, weather, work schedules, getting home late, the risk of getting shelled, and the general intimidation factor of road racing. None of those things stops everyone, but together they probably stop enough people to hurt the fields.
I wonder if the answer is less about adding more nights and more about making each night of a 6 +/- race series feel amazing. Perhaps consolidate the energy, give it a real identity, and make it feel like “this is the PIR Night Series”
A few ideas that might help:
Create a Team Cup where every category counts — not just the fastest Cat 1/2/3 riders, but beginners, masters, women, juniors, Cat 4/5, everyone even the last place. Make teams bring people. Give points for placing, finishing, starting, volunteering, bringing new racers, and showing up on rain or thermal blast nights. That way every rider matters, not just the people winning the fastest race.
Make the weekly standings visible and fun. Post team standings, individual standings, participation points, prime winners, most aggressive rider, most improved rider, new racer shoutouts, have a Lantern Rouge award for the series and a jersey for last place - let people race for last place make last a thing.. and whatever else gives people a reason to follow the story week to week in IG or what ever platform.
Really nail the photos and recaps. By the next morning, people should see what happened and feel like they missed something. Photos, short video clips, results, team points, a couple funny callouts, and the hook for the next week could make a big difference.
Bring in more of a scene around the race: music, get a highschool drum band to play every time we blast by have a Tuba night, team tents, sponsor promos, primes, podium photos, maybe a food cart or simple hangout area if possible. It doesn’t have to become Tulsa Tough, but it could borrow a little of that energy in a Portland-sized way.
Keep building the beginner pathway. A short beginner clinic, mentor riders, first-time racer support, and a very clear “you belong here” message could help get people past the intimidation factor. PIR should feel like the easiest place in Portland to become a better bike racer. As a Masters rider who raced at PIR in the 70's and 80's - it's where we learned the craft.
And honestly, I’d love to see a little more Portland weirdness mixed in which has been done like the fixed gear race. Maybe a beach cruiser single lap race, retro kit night, bring-your-weird-bike night, Bring your mom for points, cow costume race, whatever. Not every week needs to be a circus, but a few fun nights could give the series more personality and make people hang around instead of just race and leave.
Back in the 70s and early 80s, a lot of racing culture was not just the race itself. It was the teams, the dinners, the hanging around, the stories, the place to be seen, and the place to have fun. I think PIR could use a little more of that feeling again. Last year it had moments like that.. made my week.
The racing still has to be good, but the event around it has to feel alive. To me, the goal would be to turn it from “there’s a race tonight” into “this is where the Portland cycling scene shows up.” don't miss it.
Thanks again for asking for feedback and for keeping this alive. I’d really love to see PIR become that must-show-up weekly race series again.
Best,
Stu. Team O Masters 60+ (2025 Series Winner)
As a parent, I love seeing my son out doing something healthy, active, and community-minded. Portland is a cycling city, yet more and more young cyclists seem to be racing indoors on screens rather than getting outside and riding with others. Like many parents, I'm doing all I can to keep my teen engaged in real-world activities and away from excessive screen time.
I would be happy to help spread information through school communities and parent networks about opportunities for youth cycling. There is strong interest from parents in activities that get kids outdoors, building confidence, fitness, and community.
I also wonder if there are ways to attract more junior riders. Offering more beginner-friendly races or entry-level events could encourage new families to give racing a try and help grow participation over time. It seems like there is a real opportunity to bring more young people into the sport.
Best,
Deziré
--
Thank you Kevin and the OBRA team that makes PIR happen! It is such an amazing gift to have a weekly race so accessible and reliable in Portland. It would be dreadful to see it evaporate away and just be a memory.
I agree with what Stu wrote below. I also get that there is limited time and budget to invest in PIR, especially right now. The fundamental issue is not enough young new riders are entering the sport. Most of the P1/2 field is still made up of guys that have been doing this for decades. I have been racing PIR since 2008, participated with OBRA teams since 2009 (10 Guys, TAI, POA and now YBA). I have watched the sport change drastically locally as well as nationally in that time. I love the fact that we have PIR, Tabor, short track, etc available to us, and want to do anything I can to help them continue to thrive. Here are some thoughts and suggestions shaped by years of observations and conversations with many OBRA members.
Every year folks age out, crash out, etc., but not enough new riders start new. We should focus on the new riders. We need to bring back the emotional pull to race. So how do we do that?
Thank you again for all of your hard work, transparency and dedication. None of us take it for granted. Road racing has been experiencing headwinds since 2012. But OBRA and bike racing is one of the unique and wonderful lifestyle amenities in the PNW. Let’s do everything we can to help it thrive and move past this evolving environment within our sport.
Best,
Alex Yale, NCARB, AIA
Principal
![]()
YALE + BROWN ARCHITECTS
404 NW 10TH AVE SUITE 101
PORTLAND, OR 97209
--
You received this message because you are subscribed to the Google Groups "OBRA Chat" group.
To unsubscribe from this group and stop receiving emails from it, send an email to obra-chat+...@obra.org.
To view this discussion visit https://groups.google.com/a/obra.org/d/msgid/obra-chat/ee8ec891-3eb5-44fe-b106-49e8a4eb156en%40obra.org.